Topic: email

Facts about your email deliverability

Have you ever thought about how and why email gets delivered? Deliverability refers to the likelihood that an email message you send will actually arrive at its intended destination. Emails don’t always make it to the intended recipient’s inbox. They can be delivered to the junk folder (sometimes referred to as the spam folder), rejected by the receiver’s email infrastructure (usually in the form of a bounce), or disappear altogether (for example, when the receiving system dro...



Top reasons for unsubscribing in email marketing

There could be many reasons that user shows interest to unsubscribe email alerts from your website. Users who shown interest and confirmed their subscribtion using double-opt-in system may also unsubscribe from your service if you don't care about users' interst. Assume that you have serveral services from your company and user has shown interst to receive emails for a particular topic.When you send emails of inintentional topics to user,he / she does't care about your email campaign. Insted th...



Some tips on Bulk email / Mass mail

There are many guidelines available oneline to help your bulk email campaign. Following are some of the tips that help you while sending mass email to your customes. The list is not limited to the below points, but we canfind out other tips on other blog posts of this site. 1) All bulk messages you send must be formatted according to RFC 2822 SMTPstandards and, if using HTML, w3.org standards. 2) Messages should indicate that they are bulk mail, using the 'Precedence:bulk' header field. 3) A...



Avoid content issues in your email campaign delivery

The content of the email provides the communication or message. Email receivers have cracked down on malicious communication from spammers, such as phishing, malware and virus distribution, or scams, by implementing robust content filters. These content filters perform automated reviews of email content to look for unwanted email. Technically savvy users rely on open source content filters like the Apache Spam Assassin. Enterprises are more likely to rely on content filters like Google’s ...



Emails are going to spam / junk folder. How to improve inbox delivery?

It is very often that email marketers face delivery problem and seek for best email practices for their campaigns. ISPs use different spam filters to keep their customers' inbox clean. There are no standard rules that all ISPs follow. Each ISP defines their own set of rules and applies new algorithms intelligently to combat spam. Following best email practices gives you success in delving emails to your customers’ inbox. Here are some of the basic guidelines you have to follow for better...



Best practices for effective email campaigns

In spite all of the rising demand given to social media, digital media and news paper over the past few years, the hard-core marketing source of the most internet marketing campaign is still reminds us about email. It remains the most widely used form of corporate communication and is a channel that almost all marketers are familiar with. Email marketing is usually claimed to be an incredible way of effective marketing tactic. Despite of this familiar part, most marketers have yet to perfect th...



How to track email marketing campaign results

Now, you have learnt basics and done with your exams like sending effective emails to interested clients. It's time to analyse the results. This is just like the report card, you have gone through in your childhood days. The report card allows you to know, in which subjects you have scored well and in which subjects you were weak. Likewise analysing your email campaign reports show you clearly where you have done mistake and in which step you have done well. In Email marketing campaigns, tracki...



How to boost up your email conversation rates

Email marketing is the best performing online marketing these days and this is not going to change until and unless the technology stops growing. Which is not going to happen in this decade. Email marketing is getting wider day by day with new outputs, new strategies, and with new tracking tools. But the final judgement of any email marketing campaign is the results that are the overall business done by the company. This entirely depends upon the sales. But how do you increase sales? This is ac...



Improving your email delivery to Gmail

Effective email marketing gets to its complete form when the email has been delivered to the appropriate inbox. Taking the email to the inbox is proved to be a challenge. This challenge alone can increase the number of your sales record. Apart from this, there is another challenging process which is highly important in maintaining your sales record. The emails that you are sending to the domains, which are the internet service providers like Gmail, Yahoo and Hotmail etc. need to go through a s...



Simple guidelines to reduce bounce rates

When you are expecting to see your results eagerly and wait to know your open rates, if you find your score with high bounce rates rather than open rates, how frustrating it is? What to do about that bounce rates? How to rectify them? For all these questions, here are the 5 simple guidelines to reduce your bounce rates which will increase your deliverability results. Begin with a high standard sign up formIt is necessary to create a good signup form where you will be able to get necessary info...



Gain success from your email campaign segmentation

The main reason for the companies to start email marketing is that, it is cost effective process and the returns are high. Email marketing is considered to the most profitable business when performed in an authentic way. There are certain criteria to be followed in email marketing for attaining desired ROI. The most commonly asked question is what should I need to do to improve sales ratio? How to improve ROI? How to keep up reputation? Is my content good? How about the layouts and designs? Al...



5 helpful tips to make your email subscribers happy

What makes you happy? This is answerable, because you know your interests and would able to judge which makes you to feel happy almost. What about your subscribers? What makes them happy? This not easily answered, as it is not known what interests them and what makes them to be happy. One answer flashes in our minds about the above asked questions is Email. Yes you have done enough to get attention of your clients to open your emails, read it and to subscribe it. But is this the one which makes...



Tips to improve email deliverability

Email marketing is the most cost effective method adopted in marketing field. This is achieved successfully only when your emails reach the inboxes of your clients. If it is not so, then it is waste of time and money. Email deliverability is the most important key point and the first step to attain results or sales. You have learnt enough about making an email newsletter to be interested for the customer. When it is not delivered to check your results then there is no point in spending time and...



Boost up the success rates of email marketing campaign

Email marketing is a commercial message or information conveyed to a group of prospective customers using email. In other words every email sent to the client for the purpose of business or sales should be considered as email marketing. This is the most updated and evolutionary aspect which is grown up in a massive stage recently. Email marketing has been adopted by almost all companies due to its cost efficiency and high ROI numbers. But there is another question. How to increase the effectiv...



Benefits of colour psychology in email marketing

Colours are a blessing to humans from God. You might have heard your elders bless with words like; you have a bright future. Let your life be filled with colours and so on. But what do colours do exactly? They are everywhere, you see something they are colours, when you close your eyes, and there are colours. Dark also resembles colour Black. Likewise everywhere, anywhere and everything is made of colour. This is the root cause why digital marketers want to have a better idea on colours to at...



Best days to send email newsletters

The most cost effective solution in this century is Email marketing, when used properly this can work as a fantastic tool in your business toolbox to achieve the desired results. This paves way to brief actions, accessing outputs and to improve your business performance by spending less time span and resources. All you need to do is to see how great your content and when to sell your product is. We, MailGoes Email Marketing have put up all our experience to guide you by sharing our knowledge a...



How to increase opt-in list

If you ask any digital marketers, what is the ultimate key to success? They all come up with a standard answer – grow your list or build a resourceful list. But how to increase permission based list? For this you don’t have to do magic, only thing is that you need to know certain important things to capitalize on email features to grow your customers and to generate good list and business. Let us have a look from the basics to get refreshed. Simplify your email subscription formTh...



Avoid these common mistakes in Email Marketing

Email marketing is the most effective and profitable process when performed in a perfect manner. But most of marketers would think that it to be simple and proceed with the process without following the guidelines and checklist taking into considerations where you land with more bounce rates, and spam rates which will bring your reputation to the down line and business to the bottom line. What does the word expert mean?The word expert mean, a person who is highly skilful in a particular subje...



How to run spam checks

Design some efficient tools to check your email campaigns whether it lands in the inbox or in the junk folder. The best option to check your campaign efficiency is to run a spam check before hitting the send button. Generally most email accounts have content filters where they are capable of identifying legitimate and illegitimate senders. They rarely results in false positives where your legitimate email campaigns are send to spam folder. But this is very low in occurrence. In addition each a...



26 simple tips to boost your email delivery

Why are you bothered about email delivery? This is the most important key to check the fruit of your hard work. In spite of using all your creativity in making up the email newsletter to be attractive enough with formats, size and layouts and ready with engageable content, and then your newsletter not delivered to your customers. It is really heartburn news. There are several reasons for this to happen. How to take care of email delivery issues?This is often asked by many email marketers. You...



Techniques to do upsell in email marketing

Not only email marketers, every business wants to get more profit or to do more business in terms of sales. That would be the ultimate goal of all small scale and large scale businesses. But how would it be possible? Upselling, what does it mean? The easiest way to increase sales is to sell to your existing customers. As they have experienced or tasted your brand, they know who you are and what you are when they first opened their wallet. They started trusting you from the first purchase itself...



Happy birthday email campaigns

Have you ever thought why birthday campaigns should be a part of email marketing? Because they work, we all love to celebrate birthdays. When we hear someone wishing us on our birthday, really we feel happy. When someone gifts us something on your birthday, really we get surprised. When we get any special offers to show privilege, really our happiness will reach the sky. This is why birthday campaigns should be a part of email marketing. It is all about pampering your clients. Birthday campaign...



Importance of prominent unsubscribe link

Hitting the send button to publish a quality email requires a lot of skill and work and we all love our subscribers who opt-in to stay with us and to read each and every email regularly. But practically it will not work. Naturally at some point of time a subscriber wants to leave your email database. This question is not easy to handle and at the same time this is not a difficult task to leave and to move forward. At this point of time, how would an email marketer can handle it? Simple - Using ...



What would you do when an email marketing mistake occurred

Each and every day, each and every step, we are well habituated to use technology. Thanks to the technical resources for such vast advancements in email marketing software. With such successful email marketing tactics, still mistakes are regularly made. Even though you are aware of in and out of email marketing techniques, you are likely to make at least one mistake at some point of time in your campaigns. But how well you and your organisation deals with such mistakes and how well you respond ...



Beneficial personalization techniques

Nowadays customers have their inbox full with emails, email campaigns, junk or any wanted information with very high expectations. To grab their attention towards the one in your hand is not impossible but you should know how to make it possible. It can be done with one word called "PERSONALIZATION". This is a key to trigger for successful email campaigns. So, what are we waiting for? Here are some of the sure ways to use personalization that will drive your sales score in email marketing. Ma...



How bounce rates impact your email deliverability

When you have opened this article to read, it clearly shows that you are suffering with high bounce rates and now you want to reduce it. When you send your email campaigns to their destination point - client's inbox, some of them bounce back due to lack of space or client's inbox might be full or receiver's mailbox might encounter delivery issues or email address is inactive or email does not really exists and many more. High bounce rates impact negatively for your email campaigns as well as ...



Common mistakes of email marketers

Email marketing is the most effective process of communication for small scale businesses. When you want to gain full attention of your subscribers to make out more sales and to mark your highest reputation score, then this is right channel for you to carry out your business in the very best way. At the end of the day, when you tap and scroll down to your results, it seems to be a bit low than you expected then you have gone wrong somewhere while doing something. With a solid email marketing st...



When and how often to send emails to subscribers

When and how often to send emails to subscribers? This is the most common and unanswerable question in email marketing. It is the most problematic step in email marketing where email marketers could not be able to decide as when and how would be beneficial for them as well and for their subscribers. But there are certain patterns to interest your subscribers in order to achieve good sales score. Plan a schedule and stick to itInitially plan a schedule as when to send, what to send and how to s...



Techniques to raise authentic email list

The first step that email marketers have to do is to create a genuine list of customers. The list should be in such a way that you can rely on it. Not only this, have proofs of your interested customers email addresses to make sure from where you pick them. This is a general question by all, of how to raise authentic email list? Simply go through the points described below. Take prior consentDon’t get afraid, you are not told to perform magic; simply take prior permission from the clien...



Top most tips to get 5 stars email reputation

What are 5 star email reputations?In the old days, "word of mouth" is considered to be most important in improving one's business. This is generally achieved by the satisfied customer recommending to their near and dear ones about their experience with a service or the product brought by them. This is one among the best options adopted to expand the business. But now, technology has invaded us and we show least interest to go out. We want the world to be at our fingertips. Likewise, thank the t...



Learn about SPF and DKIM

A shortcut method to improve your email delivery rates is by incorporating SPF and DKIM into your DNS settings. This conveys your subscribers that you have authorized MailGoes to send your campaigns on behalf of you. With this your email campaigns are in safe hands where your email campaigns will not get marked as spam as your email campaigns are sent from an IP address of MailGoes. In this article we will discuss about the following: Authentication process of SPF and DKIM How to setup SPF...



What does email size do with email deliverability

Email marketing - the most cost effective and highly profit yielding process. Hence each and every individual likes to start their career as an email marketer. Just imagine if a boon is dedicated to email marketers, what would they ask for: Naturally - they want their email campaigns to be delivered to customers’ inbox and to receive subscriber attention. This would be the real blessing for all email marketers. As we all know that there is spam filters kept as guards by ISPs to filter ou...



Focus on engagement rates to get your emails into inbox

Email deliverability, inbox placement, subscriber engagement rates and all these terms we have heard and read but not sure of how they work. What they are up to in email marketing? The process in which an email travels from the sender to the subscriber's inbox is quite different in great old days. The giant ISPs like Google, Hotmail and Yahoo have changed the way of evaluating the efficiency of email campaigns with engagement rates and behaviour of the customers instead of evaluating the effici...



How to master email deliverability challenges

Internet have branched out widely in the form of email marketing. It might be used as an extensive tool to do business in the most cost effective way. But still researches have come up with a point called Email Deliverability. This is the biggest challenge faced by almost all digital marketers nowadays. The email marketing have seen a lot of changes like the upcoming of Android or smart phones, newly designed apps, customer interests and etc. Though all these have gained importance in email ma...



6 helpful tips to write compelling subject lines

When you are clear with the fact that email marketing will help you in expanding your business and when you put up all your creative ideas and worked for hours in getting your segmentation strategies set right in crafting a killer email copy. Then do you think that this amount of work is enough for expanding your business scale? Yes. But neglecting the email subject line part will bring you down the line by landing your newsletters in junk or spam folder. Email subject lines are not only the ...



Extremities for designing standard HTML email newsletters

We have talked enough about email newsletter, to give brief introduction about this - Email Newsletters are powerful communication tools for digital marketers. It performs various functions like: Gives information about you or your products to the customers. Gives detailed description of what you are up to now. Binds your relationship with them. Readers love your email newsletters, when you provide them valuable information. The first and foremost basic rule for creating any email news...



How the changes of ISP filtering process affects email marketing

In today's world, email communication is the fastest growing channel. The most important boon is the email which serves as the medium of communication for all commercial messages to thousands of people at a time or even more. But at the same time this has become a stressful job for many professional email marketers as their big picture is being held up with giant ISPs filtering procedures. While we all know the cost effectiveness and efficiency of email communication, still we are unable to swi...



30 simple and effective tips for email marketing

1) Ask prior permission: Before adding someone to your email list, ask for prior permission or send your readers a friendly request greetings or e-card. 2) Make your readers to feel that your email contain something valuable and really helpful for them by subscribing it. 3) Use your website to promote newsletter campaigns, make them know that you have put your reputation on the line. 4) Avoid too many formal procedures, make sign up procedure simple. 5) Be trustworthy, let your customers ...



Email or Social media - Which is the master of the game?

Social media and email marketing are the two giant strategies which make people to argue, debate over the value and strength. It is true and it is accepted that no one can hate social media as the entire world revolves around it. Social media is considered to be the tool of future generation which will have our babies as its slaves. It might be great in value and strength but one should have it in their business if it makes any sense and good. Just for name sake if you try involving with social...



11 Sure Tips to significantly improve your email click through rates

It is a well known magic that Email Marketing is great channel to connect with customers, sponsors or prospects and everyone else to expand your business or organisation. But have you known of sure that the emails or the newsletter sent by you have done a good job in capturing the reader's mind and heart, then the answer is not sure. Fortunately, you have taken enough steps to make more clients open your emails, but you are shocked to notice your zero conversion rates with your great and opene...



10 Sure fire steps to extend email marketing results

You all know of sure, studying in the early age and writing out exams for what? For results. How we scored in exam not only matters but also how we get settled in life after that matters. Likewise making you to know all important things like genuine list, enriched content, proper sending techniques, all means to be for one thing. That is attaining excellent results, ultimately to increase profits. For these things just follow the below explained steps. Logical Call to Action:If you really want...



Basic email marketing terms you should know

Email marketing is the most advanced and fast growing marketing strategy to reach customers via electronic mail. Email marketing is not about a text message, it is more than that. It gives a lavish texture and good flavour for your product or service by providing media formats or graphical representations like images along with the commercial message. Nowadays even expert marketers are into email marketing for creating a brand image, build customer loyalty, converting customers into potential o...



Guidelines to boost email campaign conversion rates

Let's talk about the issue first, how many emails do you receive in a day and how many of them you normally have a glance and how many of them you generally delete or send to trash folder? Now clear it off, how many you open and how many you read and how many you click on the link? Email marketing is the most expanding industry or channel these days. Email marketing is the best to introduce marketers to buyers and capable of driving sales. But the most important is that your email campaigns sho...



The Importance of List Audits in Email Marketing: Why Clean Contact Lists Matter

In the dynamic world of email marketing, the quality of your contact list can make or break your campaign’s success. One critical component of maintaining a high-quality list is conducting regular list audits. A well-executed list audit not only helps ensure that your emails reach their intended recipients but also enhances your overall marketing efficiency and ROI. This article explores the importance of list audits, the common issues they address, and how our email marketing solution of...



Bulk email service

A bulk email service allows you to send email communications to large lists of multiple recipients by incorporating email into your applications. You can send one email to many people, or a unique email to each person on your list with a bulk email service. Depending on the provider, you can send unique emails to each recipient by providing a template for substituting information (such as a name).



Sender

The person or entity sending an email message.



Email authentication

Email authentication refers to technical standards that help ISPs and other receivers validate the identity of an email sender. There are three authentication standards in use: SPF developed by AOL, Sender ID developed by Microsoft and DKIM developed by Yahoo!.



Email deliverability

Email deliverability is a way to measure the success at which an email marketer gets a campaign into subscribers' inboxes. It involves anything that touches email delivery, like ISPs, MTAs, throttling, bounces, bulking, and spam issues.



Email marketing

In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.



Email harvesting

Email harvesting is the process of obtaining lists of email addresses using various methods for use in bulk email or other purposes usually grouped as spam.



Campaign

An email you send to your list. Each bulk email that is sent to the list is considered a separate campaign. Unlike an advertising campaign that can include dozens of ads and take place over the course of months, MailGoes' campaigns are a single instance.



SPF record

An SPF record is a type of Domain Name Service (DNS) record that identifies which mail servers are permitted to send email on behalf of your domain. The purpose of an SPF record is to prevent spammers from sending messages with forged From addresses at your domain.



Email quality

Email that is deemed to be of value to the email recipient.



Bulking

When an email is routed to the spam folder instead of the inbox. Bulking can occur because of improper authentication, content resembling spam, or something in your infrastructure’s history causing concern.



Engagement

How subscribers respond to the content you’re sending. Are they regularly opening your email and clicking your links? If they’re engaging with the content, your reputation and deliverability will improve. If they’re not engaging and are deleting, marking as spam, or unsubscribing then your reputation will drop and affect your overall deliverability.



Email service provider

An email service provider (ESP), like MailGoes, is a company that provides bulk email services and email marketing tools.



Email client

A desktop program or web application that displays and manages your email. Apple Mail, Gmail, Outlook, Yahoo Mail, and Hotmail are a few examples of popular email clients. Email clients often have a strict daily sending limit of about 500 emails per day. If you need to send more emails, an Email Service Provider (ESP) like MailGoes can help.



Email header

An email consists of three vital components: the envelope, the header(s), and the body of the message. The envelope is something that an email user will never see since it is part of the internal process by which an email is routed. The body is the part that we always see as it is the actual content of the message contained in the email. The header(s), the third component of an email, is perhaps a little more difficult to explain, though it is arguably the most interesting part of an email.



Affiliate marketing

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts.



Email tracking

Email tracking is a method for monitoring the email delivery to intended recipient. Most tracking technologies use some form of digitally time-stamped record to reveal the exact time and date that an email was received or opened, as well the IP address of the recipient.



Transactional email

Transactional emails are sent to one person as a result of an action triggered by the user. These are automated notifications such as welcome emails, shipping notices, order confirmations, password reminders, purchase receipts, etc.



Do I need to have any server hardware or email database to run campaigns?

Not at all. We run all your campaigns on our Email Marketing platform. You no need to have any server hardware or email database to run your campaigns. We will do everything on behalf of you and get the results.



We are not experts to create quality email templates. How can we overcome this challenge?

There are many guidelines you need to follow while email template is designed. Our designers and experts will help you for creating of your email templates and make sure that the quality of content is meeting industry standards.



How do we know the email campaign results?

Each email campaign results are shown in the format of graphical reports and a back-end reporting tool access will be provided to you. You can login to our control panel and can observe instant reports available for all your campaigns.



Do you have any limitation for the volume of emails delivered or number of campaigns?

Our cloud based servers are having capacity of delivering any number of emails per day. But we suggest you to keep this number reasonable to make sure all the ESPs accept high volume delivery and emails are delivered to the inbox.



Does the contact status get affected when I add banned email list to it?

Certainly no, the contact status of a particular email list does not get affected when you add banned email list to it. When you add them, the application will analyse your banned list and remove the recipient's email list for that particular send.



How can I unsubscribe the one from my email list?

When you are no more interested in receiving emails or on the list that is managed by MailGoes then you are free to unsubscribe from the list. To unsubscribe, go down to the bottom of the page where you would find a link with a message stating that "click here to unsubscribe". By clicking on that, you will be directed to a webpage where you will find your subscription details and click on the unsubscribe button, then you will see a message stating that you have been successfully unsubscribe f...



Is purchasing B2B contact list legal?

The most common assumption of all email marketers is that they need some kind of email address to feed their sales. But they don't realise that this is going to have an effect on them for a long time. In many organisations and for many email marketers buying email lists and sending unsolicited emails does not make any difference, it is considered to be legal. But with MailGoes, it is against our Terms of Use. Our Terms of use are against selling email data and buying email database. But we don...



Does MailGoes limit the sending of emails?

Technically speaking no, there are no limits but keeping in view of ISPs rate limits we control number of emails flow from our mail servers. There is no fixed number to measure it. We internally we adjust these values automatically based on total volume of all customers at a given point of time or ISP throttling limits and other parameters.



A short note on email deliverability

Deliverability means not just your email campaigns getting delivered. If your email messages are delivered to spam folder rather than inbox, then this is not calculated in the deliverability rate, it is calculated as spam rate. Hence deliverability refers to email messages getting delivered to subscriber inbox; no other tabs or folders are calculated in deliverability. This sounds good but it is not that simple as it sounds, it is the most critical part in email marketing. Creating a good emai...



How fast does MailGoes send emails?

We have built up with the most scalable infrastructure to ensure the fastest delivery of email campaigns. Many of our customers generally come up with a question like what time it takes to send xxx number of emails? But this is a bit tough to answer. Why because, theoretically if the email list consists of millions of subscribers then it is not an difficult task to send email campaigns to all of those at a stretch in an hour. There are certain factors which are capable of affecting deliverabil...



Why Gmail organises emails into Primary, Social and Promotion tabs

Google has come up with most advanced features to make its user's online life more comfortable. It has come up creatively to incorporate tabs and categories to help its email users to organise their email accounts in a variety of ways. These tabs help to locate the specific emails and subject lines that might be hiding in their heap of inbox emails and spam. These folders are Primary, Social and Promotions. Gmail delivers email messages to these segments to enhance subscriber engagement, easy a...



About email throttling

Let us understand what is throttling first, Some ISPs limit their number of incoming emails for a particular period of time from a particular sender. In any case if they exceed the amount or time then their email campaigns are blocked resulting in bounce backs. This is generally called as email throttling. It is also called as "deferral". However this situation is temporary but again it depends, in such cases you will receive a message stating that the "user is getting too many emails at a gre...



All about MailGoes delivery rates

Delivery rates are the foremost statistics which states the number of email campaigns being delivered to the recipient's inboxes. Experts of email marketers believe that the art of success and failure in email marketing depends on the first and last numbers of deliverability rates. There are several factors like bounce rates, spam rates, sender reputation score, unsubscribe rates and many more influencing delivery rates. The time taken for the server to deliver your email campaigns depends on t...



Can I add custom fields to email subject lines?

Yes, you are allowed to add custom fields to your email subject lines, just make sure that you add proper place holders like [FIRST_NAME] in the email subject lines and it will be replaced after you send email newsletters.



What is multipart sending and why it is important?

While sending your email campaigns, if you choose multipart the application will take both the combined form of HTML and Text version. When your contact receives this email, their email service provider like Outlook or Google will read it and display the most appropriate version which will be convenient for their client's device. Even if you do not allow your contacts to choose either of the versions, the best option is to send your emails as multipart. Why because, if your client view your ne...



Is there any limit on how many emails are sent per day?

No, generally there are no restrictions but if you are a reseller or a very high volume sender then we apply some limitations in order to avoid spamming activity.



Difference between a HTML and Plain Text email campaign

Email campaigns can be designed with either HTML – Hypertext Markup Language or Plain text formats. HTML formatted emails looks more of email newsletters or promotions that we see in our inboxes. Emails when formatted with colours, images, layouts, tables and links is naturally an HTML email. Plain text emails, the name itself tells us that the emails composed with more of simple text without any additional special effects. The emails communicated among the employees of an organisation or...



What is the use of custom fields?

Custom fields, you might have heard this word in your senders account. Have you ever wonder what is the use of this? Or why does it have been included in the features? Collecting your subscribers email address and getting permission from them to send campaigns to their inboxes is the most essential part in email marketing. But after this, what if you want to personalize your messages. Personalization is the key factor to get engaged with your subscribers in the very best way. There comes the pa...



Why the link codes are getting displayed in email content?

Spammers have the habit of hiding some bad or malicious URLs behind the safe looking links. Due to this spam filters checks and scans for each and every available links in the email campaign and at times they might alter the way they get displayed for some subscribers which depends up on the device they use. At times, the subscribers spam filter might push the redirected link code from the link tracking, to that in to your email content when it displayed to your subscribers. When the subscribe...



Is it possible to send an email to multiple lists?

You can send your newsletter to all or multiple lists at a time but make sure that you are not sending duplicate copies to contacts who have subscribed for multiple lists. While selecting contact list, simply hold the CTRL key and select the lists which you intended to send.



How does an application send emails, one at a time or more?

Generally application sends only one email at a time and we advice to do the same, as sending multiple emails at a time or including fields like CC and BCC are more likely to get marked as spam and hence it is better to avoid such features.



If I add my name to From address, will my email clients display it?

Yes, when you send an email newsletter you can add your name and the emails will be displayed as "My name <email@address.com>". This can be achieved by adding From Name while composing new campaign in your panel.



How to get email headers

Email Headers are the most important part of your email message which houses the necessary information like the date, time, subject, attachments if any, who send it and to whom this email was sent. This information is highly necessary and will be asked at times mainly when you are reporting spam or while rectifying an issue with email message. This is how you can help the technical people to identify the problem and as well in showing off the identity of spammer. If you have any concerns with ...



What is Spamming?

Spamming is considered to be an unsolicited bulk email or unwanted or unauthorized or illegitimate email hidden with malicious and fraudulent activities. This is the general thought but, if the email is not asked or not requested to receive it from you then it is called as spam or spamming these days. This is strictly prohibited with MailGoes account holders. Only to those who come directly for information may email them with all necessary instructions.



Small note on Spam triggering words and phrases

At some point of time, all email campaigns like promotional, transactional, event related and holiday emails will be susceptible to spam filters if you avoid taking care of words in your email copy. The email content is the most important part which inspires, enhances and retains your subscriber. Watch your words while crafting your content, avoid the below said words and phrases for the best deliverability rates. Limit the use of words like - free, money and Viagra etc. Limit the use of ph...



Email marketing tips on avoiding spam filters

As we all know, Email marketing is the cost effective process to reach your prospective subscribers but it is a two way channel. If you find difficulty in reaching your subscribers as a sender in the name of spam, then your readers would also encounter the same problem with their own circumstances prohibiting in receiving your email campaigns. In this article, we shall discuss some tips on how to overcome such spam issues and to make sure that your emails land in subscriber's inbox. Make a ri...



Why my emails are being shown as broken HTML codes or as an attachment?

This is the most commonly asked FAQ by almost all email marketers and sometimes experts too. If it happened there might be occurrence of three possible things because very few things are responsible for such type of actions. Let us discuss about the few most important causes for such things to happen in a delivered email campaign. The receiver server while analysing your email campaigns or the spam filter might feel that there is something that does not look like your property instead it seem...