What makes you happy? This is answerable, because you know your interests and would able to judge which makes you to feel happy almost. What about your subscribers? What makes them happy? This not easily answered, as it is not known what interests them and what makes them to be happy. One answer flashes in our minds about the above asked questions is Email. Yes you have done enough to get attention of your clients to open your emails, read it and to subscribe it. But is this the one which makes them happy almost? Then the answer might not be email.
To achieve or to answer this, here are the 5 simple tips to keep in practice:
Find out about:
If the clients sign up for receiving your email or have given permission to send him your proposal, you must do some ground work. That is, you need to find out what interests them. This is done for two reasons:
1) Your email newsletter is a legal piece of work and your readers have legal rights for not receiving emails if they are not interested in. This is to cross check your client, whether your client signed up out of interest or randomly done one.
2) To make your clients feel that they are important for you.
Salutation:
Generally visitors or guests coming home, you welcome them or embrace them at your doorstep to make them feel they are wanted for. In the same way, once client signed up for your email, welcome him with greetings, show him your brand / ratings / reviews, tell him about your reputation and help him to be familiar with.
Options and desires:
This is the most important part of all. Let your client gets personalized and ask him of what he likes and how he likes. Ask him about the layouts, formats, size, font, and colour in what way it interests him. Request him to put out suggestions on to achieve success as a sender.
Extraordinary stuff:
The first and foremost thing to be noticed in your email newsletter, that can alone make the clients happy is the content or the subject lines. Put your creativity and hard work to make your content to be informative and excellent sales oriented to achieve good results. Craft your newsletter in such a way that: It pleases eyes, heart touching, refreshing mind and sharply actionable.
Individuality:
Make your clients feel that the email newsletter is designed especially for them alone. Create individuality; keep it special in the eyes of your clients. Make them to realize that you are doing this for them alone, just for them.
These are the simplest five tips to make your clients happy. If you need some more tips on this subject contact MailGoes support team.