Small note on Spam triggering words and phrases

At some point of time, all email campaigns like promotional, transactional, event related and holiday emails will be susceptible to spam filters if you avoid taking care of words in your email copy. The email content is the most important part which inspires, enhances and retains your subscriber. Watch your words while crafting your content, avoid the below said words and phrases for the best deliverability rates.

  • Limit the use of words like - free, money and Viagra etc.
  • Limit the use of phrases like - call immediately, book now, earn money instantly, buy now and act now etc.
  • Limit the use writing your subject lines or content in all capital letters.
  • Limit the use of punctuations - ,: ;
  • Limit the use of exclamatory marks - !!! ???
  • Limit the use of symbols - $$ % ##

We suggest you to craft the relevant content with optimize subject lines, proper segmentation of your list and make use of spam checker to know the efficiency of your email campaigns and increase the deliverability options.



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