Deliverability means not just your email campaigns getting delivered. If your email messages are delivered to spam folder rather than inbox, then this is not calculated in the deliverability rate, it is calculated as spam rate. Hence deliverability refers to email messages getting delivered to subscriber inbox; no other tabs or folders are calculated in deliverability.
This sounds good but it is not that simple as it sounds, it is the most critical part in email marketing. Creating a good email copy is a challenge and getting it delivered to the subscriber inbox is not less than a challenge. There are a number of factors which influence deliverability rates, they are as follows:
Want to have a trail run for your campaign? Do you want to test the quality of the service we offer? One of our customer advisers will call you to discuss about your requirement and set up a free trail account for you.