The content of the email provides the communication or message. Email receivers have cracked down on malicious communication from spammers, such as phishing, malware and virus distribution, or scams, by implementing robust content filters. These content filters perform automated reviews of email content to look for unwanted email. Technically savvy users rely on open source content filters like the Apache Spam Assassin. Enterprises are more likely to rely on content filters like Google’s ...

At some point of time, all email campaigns like promotional, transactional, event related and holiday emails will be susceptible to spam filters if you avoid taking care of words in your email copy. The email content is the most important part which inspires, enhances and retains your subscriber. Watch your words while crafting your content, avoid the below said words and phrases for the best deliverability rates. Limit the use of words like - free, money and Viagra etc. Limit the use of ph...