Knowledge Base - Spam Filters

Measures that you have to take in order to make your email sucessfully land in your customer's inbox.

What is Spamming?

Spamming is considered to be an unsolicited bulk email or unwanted or unauthorized or illegitimate email hidden with malicious and fraudulent activities. This is the general thought but, if the email is not asked or not requested to receive it from ...

Small note on Spam triggering words and phrases

At some point of time, all email campaigns like promotional, transactional, event related and holiday emails will be susceptible to spam filters if you avoid taking care of words in your email copy. The email content is the most important part which...

Email marketing tips on avoiding spam filters

As we all know, Email marketing is the cost effective process to reach your prospective subscribers but it is a two way channel. If you find difficulty in reaching your subscribers as a sender in the name of spam, then your readers would also encoun...

Explain a Good SpamAssassin score

SpamAssassin is a word which is capable of arising many more questions in email marketing. It is labelled as the most popular tool in content filtering. It is adopted by all smaller, larger ISPs and individual domains to eliminate unwanted emails to...

Why my emails are being shown as broken HTML codes or as an attachment?

This is the most commonly asked FAQ by almost all email marketers and sometimes experts too. If it happened there might be occurrence of three possible things because very few things are responsible for such type of actions. Let us discuss about the...

All about Greylisting

Greylisting is a term used to defend or to block spam at the sender server. It blocks the spam emails based on the behaviour of the sender server instead of content and images of the email campaign. This term is generally used by URIBL and they main...

Common spamming mistakes

Knowingly or unknowingly sending unsolicited or unwanted email messages to your subscriber's inbox is spamming. There are many more reasons of why would your email messages accidently resulting in spam. Here are the most common mistakes that every e...

How can I reduce my Spamassassin score?

SpamAssassin is an email marketing application tool that tests all the incoming email messages to see if they have any spam qualities. It performs many tests and considers a list of criteria and then determines a score. This score is then used by IS...