The content of the email provides the communication or message. Email receivers have cracked down on malicious communication from spammers, such as phishing, malware and virus distribution, or scams, by implementing robust content filters. These content filters perform automated reviews of email content to look for unwanted email. Technically savvy users rely on open source content filters like the Apache Spam Assassin. Enterprises are more likely to rely on content filters like Google’s ...

It is very often that email marketers face delivery problem and seek for best email practices for their campaigns. ISPs use different spam filters to keep their customers' inbox clean. There are no standard rules that all ISPs follow. Each ISP defines their own set of rules and applies new algorithms intelligently to combat spam. Following best email practices gives you success in delving emails to your customers’ inbox. Here are some of the basic guidelines you have to follow for better...

To define Spam Traps, these are usually email addresses which are generally created to find out the unlawful senders who add email address without the permission of the users to their lists for sending their promotional emails. These spam traps are basically not for communication purpose. Don’t let yourself to be the one among them who caught in the spam traps. They will hurt your reputation and business greatly. Spam Traps are efficient tools of ISPs or ESPs, that is internet or email s...

We all know email is the most excellent communication channel. Nowadays email marketing campaigns have gained lot more importance in sales and marketing fields. Newsletters are the cost effective source to reach your clients. But it is a big responsibility on your shoulders. People won’t give their email address just like that. If you want to be successful in newsletter then here is the key. Your newsletter may contain what and all you want to convey to your readers. But while sketching ...

Design some efficient tools to check your email campaigns whether it lands in the inbox or in the junk folder. The best option to check your campaign efficiency is to run a spam check before hitting the send button. Generally most email accounts have content filters where they are capable of identifying legitimate and illegitimate senders. They rarely results in false positives where your legitimate email campaigns are send to spam folder. But this is very low in occurrence. In addition each a...

If any emails sent from your account receives an above average spam complaint rates then your account is likely to be closed temporarily or permanently. This will cause disaster to your reputation score which is highly difficult to build it from the scrape. This article will help you how to deal with spam complaints. After reading this, you will know where you stand in terms of average sender in spam reports or worse. Generally spam complaint occurs when a client clicks on the button "mark ...

Email marketing - the most cost effective and highly profit yielding process. Hence each and every individual likes to start their career as an email marketer. Just imagine if a boon is dedicated to email marketers, what would they ask for: Naturally - they want their email campaigns to be delivered to customers’ inbox and to receive subscriber attention. This would be the real blessing for all email marketers. As we all know that there is spam filters kept as guards by ISPs to filter ou...

Spam, this word plays an important role in email marketing. Each and every email marketer is aware of this word and does not want their campaigns to destine to spam folders. This deadly word can be defined as the unsolicited email or unwanted email as agreed by email marketers. To fight against this spam, almost all organisations or ISPs uses a particular type of email addresses called honey pots or spam traps to find and block spammers. These are considered to be the efficient tools. If an ema...

In today's world, email communication is the fastest growing channel. The most important boon is the email which serves as the medium of communication for all commercial messages to thousands of people at a time or even more. But at the same time this has become a stressful job for many professional email marketers as their big picture is being held up with giant ISPs filtering procedures. While we all know the cost effectiveness and efficiency of email communication, still we are unable to swi...

Special addresses set up by ISPs to monitor unsolicited email.

Also called a spam or bulk folder, where email messages that various filters determine to be of lesser value are collected so that they do not arrive at the inbox but are still accessible to the recipient.

Created in 2003, this act sets forth the basic legal principles that differentiate legal and illegal commercial email.

Automated reviews of email content to look for unwanted email.

When an email is routed to the spam folder instead of the inbox. Bulking can occur because of improper authentication, content resembling spam, or something in your infrastructure’s history causing concern.

When a subscriber or ISP complains they no longer want to receive email from you by emailing the reply-to or abuse@ addresses. It’s generally best to unsubscribe them and let them know they’re unsubscribed. Don’t ask them to do anything, beg them to stay, etc.

Spamtraps are email addresses which do not belong to real users. A spamtrap either never belonged to a real user, or did but was closed and rejected email for a significant period before being repurposed.

Spam is Unsolicited Bulk E-mail ("UBE"). Unsolicited means that the Recipient has not granted verifiable permission for the message to be sent. Bulk means that the message is sent as part of a larger collection of messages, all having substantively identical content.

A sender of Unsolicited Bulk E-mail (UBE), or "spam". A person who either knowingly or unknowingly sends UBE is termed a "spam sender", the short form of which is "spammer". Also a person who engages in the business of spam, supplying software, hosting, or other materials to enable spamming. Traditionally it means any person who sends, pays or arranges for someone else to send, or assists someone else to send spam, or otherwise directly or indirectly benefits from spam.

Like a snowshoe spreads the load of a traveler across a wide area of snow, snowshoe spamming is a technique used by spammers to spread spam output across many IPs and domains, in order to dilute reputation metrics and evade filters. Snowshoers use many fictitious business names (DBA - Doing Business As), fake names and identities, and frequently changing postal dropboxes and voicemail drops. Conversely, legitimate mailers try hard to build brand reputation based on a real business address, a k...

An email blacklist or DNS based black hole list is a database which uses a list of criteria to determine whether the IP address sends legitimate emails or spam. Many email servers or ISPs refer such blacklists to get hold of spammers. Since the blacklists have a list of IP address which are found to be spammers or spam friendly servers. If your IP address is being listed in the black list then emails through that IP address will be considered as spam and would not allow your emails to reach sub...

The acceptable spam score or spam rate is 0.1%, anything above than this or higher will get your account or IP address blocked to prevent sending even more of unwanted email or stuff. A blacklist is a database which helps to determine the legitimacy of an email address or IP address. These are run by reputed or independent organisations to defend email spamming, phishing and fraudulent activities of illegitimate email senders or spammers. These organisations have intimate connections with gian...

Each and every sending server in email marketing fights against spam. This is the unsolicited email message which contains the disguised links or malicious or fraudulent software to corrupt the recipient system. Hence it is hated by almost all email marketers and all email servers. MailGoes does not tolerate spam email messages and anyone found to send spam through our server then their account is deactivated and disabled without any warnings. This is violating the MailGoes Terms of Useas it af...

If you send an unsolicited email to your subscribers knowingly or unknowingly using a Mailgoes account then it is strictly prohibited in the terms of use and MailGoes service agreement. It is considered to be illegal according to CAN SPAM Act. You might be an expert in crafting email messages but while using MailGoes auto-responders sending emails someone who does not asked for or who do not requested for it, finally ends up in marking as spam or you are spamming. In such cases, your account w...

We all love to be independent in all aspects especially in expressing our opinions, due to this, each and every users of Yahoo, Gmail, Hotmail and AOL are allowed to report or complaint about messages which they don't like and they even have the flexibility to get off from email list. When the subscriber hits the button of those email services, mailgoes gets a notification regarding the same to rectify the potential issues. In order to monitor such issues, the MailGoes support team marks out ...

We MailGoes appreciate you for raising an issue when you receive a spam email from MailGoes email address or client rather than simply marking it as spam. When you come forward to report the spam emails then we will have a chance to rectify it from our end so that in future you won't be troubled with such issues. When you receive such one, please contact us or else forward the email message with the email headers to abuse@mailgoes.com and we will take further actions. Along with that, send us ...

Email marketers know that email marketing is a waste of time and resources if the email messages do not land into subscriber's inbox. There are lot more steps to get your emails reached to their destined points. After getting there, deliverability rates, opens, clicks do not only makes up the success score, but complaints and spam score are the most important of all the above. Generally when a subscriber lodges a complaint about an email campaign then that complaint email address will be bloc...

Spamming is considered to be an unsolicited bulk email or unwanted or unauthorized or illegitimate email hidden with malicious and fraudulent activities. This is the general thought but, if the email is not asked or not requested to receive it from you then it is called as spam or spamming these days. This is strictly prohibited with MailGoes account holders. Only to those who come directly for information may email them with all necessary instructions.

At some point of time, all email campaigns like promotional, transactional, event related and holiday emails will be susceptible to spam filters if you avoid taking care of words in your email copy. The email content is the most important part which inspires, enhances and retains your subscriber. Watch your words while crafting your content, avoid the below said words and phrases for the best deliverability rates. Limit the use of words like - free, money and Viagra etc. Limit the use of ph...

As we all know, Email marketing is the cost effective process to reach your prospective subscribers but it is a two way channel. If you find difficulty in reaching your subscribers as a sender in the name of spam, then your readers would also encounter the same problem with their own circumstances prohibiting in receiving your email campaigns. In this article, we shall discuss some tips on how to overcome such spam issues and to make sure that your emails land in subscriber's inbox. Make a ri...

SpamAssassin is a word which is capable of arising many more questions in email marketing. It is labelled as the most popular tool in content filtering. It is adopted by all smaller, larger ISPs and individual domains to eliminate unwanted emails to pass through their server. We often want to know what a good SpamAssassin score is and how to get it to zero? So that the email messages won't get land in the spam or junk folder and don't trigger false positives. A good SpamAssassin score is bel...

Knowingly or unknowingly sending unsolicited or unwanted email messages to your subscriber's inbox is spamming. There are many more reasons of why would your email messages accidently resulting in spam. Here are the most common mistakes that every email marketers would experience and get labelled as spam: To and fro sending unsolicited email message like, you get an unsolicited email from John and you like to reply him with an email and that email John receives from you is spam. A wrong thing...

SpamAssassin is an email marketing application tool that tests all the incoming email messages to see if they have any spam qualities. It performs many tests and considers a list of criteria and then determines a score. This score is then used by ISPs to decide whether to accept or to reject the incoming emails. This helps the ISPs to deliver only the relevant and legitimate messages to their users What is an acceptable score or good score?Generally the score ranges from 0 to 10, your number m...