Topic: spam filters

Guidelines to design attractive newsletters

We all know email is the most excellent communication channel. Nowadays email marketing campaigns have gained lot more importance in sales and marketing fields. Newsletters are the cost effective source to reach your clients. But it is a big responsibility on your shoulders. People won’t give their email address just like that. If you want to be successful in newsletter then here is the key. Your newsletter may contain what and all you want to convey to your readers. But while sketching ...



How the changes of ISP filtering process affects email marketing

In today's world, email communication is the fastest growing channel. The most important boon is the email which serves as the medium of communication for all commercial messages to thousands of people at a time or even more. But at the same time this has become a stressful job for many professional email marketers as their big picture is being held up with giant ISPs filtering procedures. While we all know the cost effectiveness and efficiency of email communication, still we are unable to swi...



Content filters

Automated reviews of email content to look for unwanted email.



Small note on Spam triggering words and phrases

At some point of time, all email campaigns like promotional, transactional, event related and holiday emails will be susceptible to spam filters if you avoid taking care of words in your email copy. The email content is the most important part which inspires, enhances and retains your subscriber. Watch your words while crafting your content, avoid the below said words and phrases for the best deliverability rates. Limit the use of words like - free, money and Viagra etc. Limit the use of ph...



Email marketing tips on avoiding spam filters

As we all know, Email marketing is the cost effective process to reach your prospective subscribers but it is a two way channel. If you find difficulty in reaching your subscribers as a sender in the name of spam, then your readers would also encounter the same problem with their own circumstances prohibiting in receiving your email campaigns. In this article, we shall discuss some tips on how to overcome such spam issues and to make sure that your emails land in subscriber's inbox. Make a ri...