It is very often that email marketers face delivery problem and seek for best email practices for their campaigns. ISPs use different spam filters to keep their customers' inbox clean. There are no standard rules that all ISPs follow. Each ISP defines their own set of rules and applies new algorithms intelligently to combat spam. Following best email practices gives you success in delving emails to your customers’ inbox. Here are some of the basic guidelines you have to follow for better...

Spamming is considered to be an unsolicited bulk email or unwanted or unauthorized or illegitimate email hidden with malicious and fraudulent activities. This is the general thought but, if the email is not asked or not requested to receive it from you then it is called as spam or spamming these days. This is strictly prohibited with MailGoes account holders. Only to those who come directly for information may email them with all necessary instructions.

At some point of time, all email campaigns like promotional, transactional, event related and holiday emails will be susceptible to spam filters if you avoid taking care of words in your email copy. The email content is the most important part which inspires, enhances and retains your subscriber. Watch your words while crafting your content, avoid the below said words and phrases for the best deliverability rates. Limit the use of words like - free, money and Viagra etc. Limit the use of ph...