What does MailGoes actually do to improve deliverability rates?

Email marketing is the easiest task in an inbound marketing strategy. Almost all email marketers thinks that write a catchy copy with snatching images, give a click to the opt-in list and just wait and watch how the customers will stand in a queue to hear from you. That is right and good if it works the same way. But initially, email marketers are unable to make their emails get into the inbox. Why because there are a number of steps involved in the process of email delivery.

MailGoes knows the importance of deliverability rates; hence we look for all the possible ways to improve deliverability and sender score. We manage all tools of email marketing to benefit in every possibility like authentication tools, HTML codes, sending frequencies, feedback loops, reports, and tracking results.

Almost all email marketers want their emails to get delivered to recipients inbox but only 80% of it reaches their destined points and the other emails of legitimate senders are in vain. There are a lot more difficulties and technical issues which must be taken into considerations. MailGoes does all such with utmost perfection, but what does it do? Let us discuss about it:

Track to retain your sender score:
As a sender, MailGoes offers you a fabulous approach to observe, track and to retain your sender reputation score through reports and results. Generally this depends upon the legitimacy of your IP address, hyperlinks, and domains.

MailGoes Dashboard is a house of all possibilities for you to check with your reputation score to that of spam and bounce rates which is responsible for validating the minute details.

SPF, DKIM and Domain Keys:
These all are the authentication tools which are required to check with the standards to protect the identity of legitimate senders and to eliminate spammers. Hence incorporating such tools are highly important or else the ISPs might consider non authenticated emails to be fraudulent, malicious and mark as spam.

MailGoes implements such authentication tools in all customer accounts by default and can be personalised.

Optimize sending frequency:
Generally ISPs limit the flow and volume of emails from sender server to the receiver server. ISPs use throttling mechanism to stop the excess flow of data through their networks. When you send too many emails at a very short time then you are notified with an error message "time out". In such cases your IP address will undergo serious impacts in terms of sender score or reputation score. In order to avoid such issues, MailGoes slows down the server as and when needed, due to this MailGoes email messages are allowed to get into the subscriber inbox.

HTML optimization:
We all aware that the email messages are loaded with HTML codes and mistake or mismatching codes are triggers of spam filters. MailGoes have a well advanced tool called WYSIWYG editor which is capable of giving 100% optimized codes from the header to that of footer. No technical knowledge is necessary to operate this.

Being in the good books of ISPs:
MailGoes is very good at tracing complaints and abuse reports, it looks into each and every detail carefully to work out the best part out of it. MailGoes feedback loops are very active when a subscriber marks as spam and we will stop emailing them then after. The bounce messages, unsubscribe rates, list maintenance and all are managed with utmost care. MailGoes respects the rules and regulations of ISPs and works on it accordingly to be in their good books.

To Conclude:
MailGoes can handles all issues related to deliverability in the most specific way. You just need to raise the queries and it will be answered in no time. Go through the listed best practices in email deliverability, inbox placements, bounces, opt-in lists, sending frequency and rely on us for all other issues associated with it.

 

Tags