Have you ever thought about how and why email gets delivered? Deliverability refers to the likelihood that an email message you send will actually arrive at its intended destination. Emails don’t always make it to the intended recipient’s inbox. They can be delivered to the junk folder (sometimes referred to as the spam folder), rejected by the receiver’s email infrastructure (usually in the form of a bounce), or disappear altogether (for example, when the receiving system dro...

Email marketing is the most cost effective method adopted in marketing field. This is achieved successfully only when your emails reach the inboxes of your clients. If it is not so, then it is waste of time and money. Email deliverability is the most important key point and the first step to attain results or sales. You have learnt enough about making an email newsletter to be interested for the customer. When it is not delivered to check your results then there is no point in spending time and...

When you have opened this article to read, it clearly shows that you are suffering with high bounce rates and now you want to reduce it. When you send your email campaigns to their destination point - client's inbox, some of them bounce back due to lack of space or client's inbox might be full or receiver's mailbox might encounter delivery issues or email address is inactive or email does not really exists and many more. High bounce rates impact negatively for your email campaigns as well as ...

Email marketing - the most cost effective and highly profit yielding process. Hence each and every individual likes to start their career as an email marketer. Just imagine if a boon is dedicated to email marketers, what would they ask for: Naturally - they want their email campaigns to be delivered to customers’ inbox and to receive subscriber attention. This would be the real blessing for all email marketers. As we all know that there is spam filters kept as guards by ISPs to filter ou...

Internet have branched out widely in the form of email marketing. It might be used as an extensive tool to do business in the most cost effective way. But still researches have come up with a point called Email Deliverability. This is the biggest challenge faced by almost all digital marketers nowadays. The email marketing have seen a lot of changes like the upcoming of Android or smart phones, newly designed apps, customer interests and etc. Though all these have gained importance in email ma...

The likelihood that an email message you send will actually arrive at its intended destination (usually the recipient's inbox).

Email deliverability is a way to measure the success at which an email marketer gets a campaign into subscribers' inboxes. It involves anything that touches email delivery, like ISPs, MTAs, throttling, bounces, bulking, and spam issues.

Deliverability means not just your email campaigns getting delivered. If your email messages are delivered to spam folder rather than inbox, then this is not calculated in the deliverability rate, it is calculated as spam rate. Hence deliverability refers to email messages getting delivered to subscriber inbox; no other tabs or folders are calculated in deliverability. This sounds good but it is not that simple as it sounds, it is the most critical part in email marketing. Creating a good emai...

Email subject lines and the content makes up the email body, they are first eye catchers of your email campaigns to make your customers to respond to your call to actions. To make them to act, you need not to do magic. The simple rule is to keep your content short, simple, valuable and especially devoid of spam words or anything that triggers spam. While writing the email content don't extravagate it, make it to the point and relevant to target specific group of audience. Because it is not you ...

Email marketing is the easiest task in an inbound marketing strategy. Almost all email marketers thinks that write a catchy copy with snatching images, give a click to the opt-in list and just wait and watch how the customers will stand in a queue to hear from you. That is right and good if it works the same way. But initially, email marketers are unable to make their emails get into the inbox. Why because there are a number of steps involved in the process of email delivery. MailGoes knows th...

Always have some interesting content at the top of your email, as it appears in preview of client's program.

To reduce the number of bogus email addresses in your contact list, always use a double opt-in subscription system.

Always include a signature at the bottom of your emails, so that your clients know the source of your email.

For maximum click-thru rates, make sure your links are blue, underlined and optionally bold in HTML content.

For best results when sending recurring email campaigns, always send it on the same day at the same time. For example, every 2nd Wednesday at 3pm.

The best days to send a marketing or sales email to your contacts has been proven to be Tuesday and Wednesday.

Personalize a message with a recipient's first or last name to improve open rates.

The best email subject lines are usually short, descriptive, and provide the reader with a reason to open your email.

Keep the message straightforward and avoid splashy promotional phrases, all capital letters, or exclamation marks in your subject lines.

Make sure that email content or subject field does not include spam words.

Due to spam filters, do not send campaigns with too large images. Keep image width at maximum 600 px.

Send only relevant content, so that your message gets good engagement. Our expert campaign managers will always be happy to help you with that.

Make sure your email campaign does not include too many HTML code errors. You can check this using W3 validator.

Ask recipients to add your email address to their address books in order for your newsletters safely land in their inbox.

Encourage recipients to always load remote content within your emails, so your images open automatically in the future.

Segment your contacts. Send campaigns less often to those contacts who rarely open your newsletters because low open rates can negatively affect your email delivery.

Analyse regularly content and statistics of your campaigns. Set the best campaigns as examples and try to get better results, higher ROI for your further campaigns.

Encourage your customers to mark your newsletters as priority emails. For example, in Gmail they can add a star, in Outlook/Hotmail – a flag.

Using personalization in your emails (such as 'Hi John' instead of 'Hi there') will increase your open rate by up to 650%.

Maintain a clean and updated email list.

Implement authentication protocols like SPF and DKIM.

Personalize your emails for better engagement.

Use a recognizable sender name and email address.

Avoid spam trigger words and misleading subject lines.

Optimize your email content for mobile devices.

Monitor your email deliverability metrics regularly.

Segment your email list based on recipient preferences.

Provide clear unsubscribe options to recipients.

Test your emails across different email clients and devices.

Build trust with recipients through consistent communication.

Avoid purchasing or renting email lists.

Respect recipient privacy and preferences.

Use double opt-in methods to confirm subscriptions.

Encourage engagement with compelling calls-to-action.

Balance email frequency to avoid overwhelming recipients.

Monitor and address bounce rates promptly.

Follow email marketing regulations and guidelines.

Provide valuable and relevant content to subscribers.

Conduct thorough email list hygiene by removing inactive or outdated email addresses.

Keep your email list clean and updated.

Prioritize engagement metrics like open rates.

Authenticate your emails with DKIM, SPF, and DMARC.

Segment your email list for targeted content delivery.

Maintain consistent branding across campaigns.

Offer a preference center for customization.

Use compelling subject lines while avoiding spam triggers.

Test different elements of your campaigns.

Monitor delivery reports for technical issues.

Tailor future campaigns based on engagement data.

Provide valuable content relevant to recipients.

Optimize email content for mobile devices.

Implement re-engagement campaigns for inactive subscribers.

Consider timing and frequency of email sends.

Respond promptly to spam complaints and feedback.

Build positive relationships with ISPs and inbox providers.

Use a consistent "From" name and email address to build trust with recipients.

Provide a clear and visible unsubscribe link in all of your emails to give recipients control over their subscription preferences.

Include a text version of your emails along with HTML to ensure compatibility with all email clients.

Use descriptive alt text for images to ensure accessibility for visually impaired recipients.

Avoid using URL shorteners in your emails, as they can trigger spam filters.

Encourage recipients to add your email address to their address book or safe sender list.

Regularly update your email list with new subscribers and remove inactive or bouncing addresses.

Provide valuable incentives for subscribers to engage with your emails, such as discounts or exclusive content.

Use a consistent and recognizable email template to reinforce brand identity.

Avoid using excessive punctuation or special characters in your subject lines and email content.

Use email preview text strategically to entice recipients to open your emails.

Encourage recipients to whitelist your email address to ensure delivery to their inbox.

Respect recipients' preferences and honor unsubscribe requests promptly to maintain a positive reputation.

Implement a robust email authentication strategy, including DKIM, SPF, and DMARC, to prevent email spoofing and phishing.

Avoid using all capital letters in your subject lines and email content, as it can trigger spam filters.

Use a consistent sending frequency to establish expectations with subscribers and maintain engagement.

Monitor your email engagement rates closely and take action to re-engage inactive subscribers.

Use segmentation and personalization to deliver targeted content that resonates with recipients.

Consider implementing email throttling to gradually send emails over time and avoid overwhelming recipient servers.

Regularly review and update your email marketing strategy to adapt to changing trends and preferences.

Use a reputable email verification service to validate email addresses and reduce bounce rates.

Avoid using spammy language or excessive exclamation points in your subject lines and email content.

Monitor your email deliverability across different email clients and devices to ensure consistent rendering.

Test your emails for spam content using spam filter testing tools before sending them to your subscribers.

Avoid sending emails from a "no-reply" email address, as it discourages engagement and feedback from recipients.

Implement double opt-in confirmation for new subscribers to verify email addresses and reduce the likelihood of spam complaints.

Review your email sending practices regularly to identify any potential issues or areas for improvement.

Use clear and concise language in your emails to ensure readability and engagement.

Utilize email engagement data to segment your audience and tailor your content to their preferences and behavior.

Implement a re-engagement campaign for inactive subscribers to win them back and maintain a healthy list.

Use clear and compelling call-to-action buttons to encourage clicks and engagement within your emails.

Avoid using URL redirects or link shorteners, as they can negatively impact deliverability.

Keep your email list segmented and organized to deliver targeted and relevant content to different audience segments.

Regularly update your email content to keep it fresh and engaging for subscribers.

Use engaging and visually appealing email templates to capture recipients' attention.

Monitor your email deliverability rates across different ISPs and regions to identify any disparities or issues.

Avoid using attachments in your emails, as they can trigger spam filters and increase the likelihood of your emails being blocked.

Utilize email authentication methods such as BIMI (Brand Indicators for Message Identification) to further verify the authenticity of your emails.

Offer an incentive for subscribers to whitelist your email address or add it to their address book.

Provide clear and accurate sender information in your emails to avoid confusion or suspicion from recipients.

Monitor your email bounce rates and take action to remove invalid or bouncing email addresses from your list.

Use a consistent and recognizable "From" name and email address to establish trust and familiarity with recipients.

Include a text-only version of your emails for recipients who prefer plain text or have accessibility needs.

Monitor your email engagement metrics closely and adjust your email strategy accordingly to optimize performance.

Use email list verification tools to identify and remove spam traps or inactive email addresses from your list.

Utilize a dedicated IP address for sending emails to maintain better control over your sender reputation.