Email deliverability, inbox placement, subscriber engagement rates and all these terms we have heard and read but not sure of how they work. What they are up to in email marketing? The process in which an email travels from the sender to the subscriber's inbox is quite different in great old days. The giant ISPs like Google, Hotmail and Yahoo have changed the way of evaluating the efficiency of email campaigns with engagement rates and behaviour of the customers instead of evaluating the effici...

Internet have branched out widely in the form of email marketing. It might be used as an extensive tool to do business in the most cost effective way. But still researches have come up with a point called Email Deliverability. This is the biggest challenge faced by almost all digital marketers nowadays. The email marketing have seen a lot of changes like the upcoming of Android or smart phones, newly designed apps, customer interests and etc. Though all these have gained importance in email ma...

The likelihood that an email message you send will actually arrive at its intended destination (usually the recipient's inbox).

Deliverability means not just your email campaigns getting delivered. If your email messages are delivered to spam folder rather than inbox, then this is not calculated in the deliverability rate, it is calculated as spam rate. Hence deliverability refers to email messages getting delivered to subscriber inbox; no other tabs or folders are calculated in deliverability. This sounds good but it is not that simple as it sounds, it is the most critical part in email marketing. Creating a good emai...