What happens to the custom fields if they do not have proper information?
Whenever you create a custom field, set a default value for that if you don't want to make it a mandatory, so that it carries a default value if your contact left blank.
If you set a default value as "Friend" for the custom field "First name" then if your contact does not enter their first name then it will be recorded as "Friend".
While creating your email newsletter, if you set your custom field to be "Dear [FIRST_NAME]", if it is filled or left blank still you carry a name like "Dear Friend".
Tags
Register and get a free demo account.
Want to have a trail run for your campaign? Do you want to test the quality of the service we offer? One of our customer advisers will call you to discuss about your requirement and set up a free trail account for you.