Concepts behind IP reputation

Each and every IP address is made with a score, gets determined with a score, should be able to retain that score devoid of changes and that is known as Reputation Score which decides the fate of all your email campaigns.

To understand in a better way, the email campaigns that you send will leave the sending server and moves on to that of receiver server. There the receiver checks for your legitimacy and to analyse it in what way they can handle your email messages. Do you have any idea? Of what they check and analyse?

Yes IP reputation score, with this they will decide whether your emails are legitimate ones or illegitimate based on your online sending history and is used to know IPs responsible for sending spam, bounce and unsolicited emails then the ISPs and Spam filters use this score and judge your email messages legitimacy. If it is legitimate enough then your messages reaches subscribers inbox if not spam folder.

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