As an email marketer, you might have researched or learnt or tested various factors to increase click through rates, since those are the rates which leads your campaigns to the success path. But these days, you might find it a bit hard to make your subscribers to perform a task with text and graphics to click on the link to get to know your offers.
Many of the experts and research papers have concluded that the subscribers feel better to react with plain, bold, blue colour font or link "Like This" instead of a button or banner. Hence make sure that you include such types in your email campaigns to get more of output from your subscribers.
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