A shortcut method to improve your email delivery rates is by incorporating SPF and DKIM into your DNS settings. This conveys your subscribers that you have authorized MailGoes to send your campaigns on behalf of you. With this your email campaigns are in safe hands where your email campaigns will not get marked as spam as your email campaigns are sent from an IP address of MailGoes. In this article we will discuss about the following: Authentication process of SPF and DKIM How to setup SPF...

A black hat sender is a sender/company who sends email to recipients who either send to recipients who have not given permission to senders to send to them.

The person or entity sending an email message.

Each and every IP address is made with a score, gets determined with a score, should be able to retain that score devoid of changes and that is known as Reputation Score which decides the fate of all your email campaigns. To understand in a better way, the email campaigns that you send will leave the sending server and moves on to that of receiver server. There the receiver checks for your legitimacy and to analyse it in what way they can handle your email messages. Do you have any idea? Of wh...

The acceptable spam score or spam rate is 0.1%, anything above than this or higher will get your account or IP address blocked to prevent sending even more of unwanted email or stuff. A blacklist is a database which helps to determine the legitimacy of an email address or IP address. These are run by reputed or independent organisations to defend email spamming, phishing and fraudulent activities of illegitimate email senders or spammers. These organisations have intimate connections with gian...

Emails - this is the word of revolutions. Every one of us is stepping in new technologies, one of which is the email marketing. Permission based email marketing have higher return on investment rates which is a well known fact. In spite of that, email marketing has been proved to be the boon of small and large scale businesses. A business person of all around the world takes this as an advantage to attract, educate, retain and to grow loyal customers in their scale. So when you decided to use s...

Yes, when you send an email newsletter you can add your name and the emails will be displayed as "My name <email@address.com>". This can be achieved by adding From Name while composing new campaign in your panel.

On June 1, 2016 Gmail added a new set of ideas in its DMARC policy to prevent the usage of @gmail.com addresses by third party email senders on sending emails to Gmail recipients. They have come up with a plan to reject all the emails to their recipient's inboxes that comes from the Gmail address but not through Gmail and will not be delivered any more. Gmail have made it to stop the usage of Gmail address for sending all varied email campaigns. not only Gmail, Yahoo and AOL have adopted the s...