Design some efficient tools to check your email campaigns whether it lands in the inbox or in the junk folder. The best option to check your campaign efficiency is to run a spam check before hitting the send button. Generally most email accounts have content filters where they are capable of identifying legitimate and illegitimate senders. They rarely results in false positives where your legitimate email campaigns are send to spam folder. But this is very low in occurrence. In addition each a...

The acceptable spam score or spam rate is 0.1%, anything above than this or higher will get your account or IP address blocked to prevent sending even more of unwanted email or stuff. A blacklist is a database which helps to determine the legitimacy of an email address or IP address. These are run by reputed or independent organisations to defend email spamming, phishing and fraudulent activities of illegitimate email senders or spammers. These organisations have intimate connections with gian...

SpamAssassin is a word which is capable of arising many more questions in email marketing. It is labelled as the most popular tool in content filtering. It is adopted by all smaller, larger ISPs and individual domains to eliminate unwanted emails to pass through their server. We often want to know what a good SpamAssassin score is and how to get it to zero? So that the email messages won't get land in the spam or junk folder and don't trigger false positives. A good SpamAssassin score is bel...

SpamAssassin is an email marketing application tool that tests all the incoming email messages to see if they have any spam qualities. It performs many tests and considers a list of criteria and then determines a score. This score is then used by ISPs to decide whether to accept or to reject the incoming emails. This helps the ISPs to deliver only the relevant and legitimate messages to their users What is an acceptable score or good score?Generally the score ranges from 0 to 10, your number m...