Your email marketing campaigns’ performance entirely depends up on the email deliverability. Again email deliverability is influenced by many factors, like genuine list, proper signing, relevant and enriched content, less spam rates and bounce rates have healthy hand in making up your reputation. When ISPs notice you as an licensed sender, that is where your reputation lies. Once the user or the reader receives your email, it is understood that you have send them something to provide the...

What are 5 star email reputations?In the old days, "word of mouth" is considered to be most important in improving one's business. This is generally achieved by the satisfied customer recommending to their near and dear ones about their experience with a service or the product brought by them. This is one among the best options adopted to expand the business. But now, technology has invaded us and we show least interest to go out. We want the world to be at our fingertips. Likewise, thank the t...

The trust built up by email senders by sending high quality email over time, usually influenced by a combination of factors.

Each and every IP address is made with a score, gets determined with a score, should be able to retain that score devoid of changes and that is known as Reputation Score which decides the fate of all your email campaigns. To understand in a better way, the email campaigns that you send will leave the sending server and moves on to that of receiver server. There the receiver checks for your legitimacy and to analyse it in what way they can handle your email messages. Do you have any idea? Of wh...

The acceptable spam score or spam rate is 0.1%, anything above than this or higher will get your account or IP address blocked to prevent sending even more of unwanted email or stuff. A blacklist is a database which helps to determine the legitimacy of an email address or IP address. These are run by reputed or independent organisations to defend email spamming, phishing and fraudulent activities of illegitimate email senders or spammers. These organisations have intimate connections with gian...