We have talked enough about email newsletter, to give brief introduction about this - Email Newsletters are powerful communication tools for digital marketers. It performs various functions like: Gives information about you or your products to the customers. Gives detailed description of what you are up to now. Binds your relationship with them. Readers love your email newsletters, when you provide them valuable information. The first and foremost basic rule for creating any email news...

While sending your email campaigns, if you choose multipart the application will take both the combined form of HTML and Text version. When your contact receives this email, their email service provider like Outlook or Google will read it and display the most appropriate version which will be convenient for their client's device. Even if you do not allow your contacts to choose either of the versions, the best option is to send your emails as multipart. Why because, if your client view your ne...

Email campaigns can be designed with either HTML – Hypertext Markup Language or Plain text formats. HTML formatted emails looks more of email newsletters or promotions that we see in our inboxes. Emails when formatted with colours, images, layouts, tables and links is naturally an HTML email. Plain text emails, the name itself tells us that the emails composed with more of simple text without any additional special effects. The emails communicated among the employees of an organisation or...

This is the most commonly asked FAQ by almost all email marketers and sometimes experts too. If it happened there might be occurrence of three possible things because very few things are responsible for such type of actions. Let us discuss about the few most important causes for such things to happen in a delivered email campaign. The receiver server while analysing your email campaigns or the spam filter might feel that there is something that does not look like your property instead it seem...