Effective email marketing gets to its complete form when the email has been delivered to the appropriate inbox. Taking the email to the inbox is proved to be a challenge. This challenge alone can increase the number of your sales record. Apart from this, there is another challenging process which is highly important in maintaining your sales record. The emails that you are sending to the domains, which are the internet service providers like Gmail, Yahoo and Hotmail etc. need to go through a s...

Google has come up with most advanced features to make its user's online life more comfortable. It has come up creatively to incorporate tabs and categories to help its email users to organise their email accounts in a variety of ways. These tabs help to locate the specific emails and subject lines that might be hiding in their heap of inbox emails and spam. These folders are Primary, Social and Promotions. Gmail delivers email messages to these segments to enhance subscriber engagement, easy a...

On June 1, 2016 Gmail added a new set of ideas in its DMARC policy to prevent the usage of @gmail.com addresses by third party email senders on sending emails to Gmail recipients. They have come up with a plan to reject all the emails to their recipient's inboxes that comes from the Gmail address but not through Gmail and will not be delivered any more. Gmail have made it to stop the usage of Gmail address for sending all varied email campaigns. not only Gmail, Yahoo and AOL have adopted the s...