There could be many reasons that user shows interest to unsubscribe email alerts from your website. Users who shown interest and confirmed their subscribtion using double-opt-in system may also unsubscribe from your service if you don't care about users' interst. Assume that you have serveral services from your company and user has shown interst to receive emails for a particular topic.When you send emails of inintentional topics to user,he / she does't care about your email campaign. Insted th...

Now, you have learnt basics and done with your exams like sending effective emails to interested clients. It's time to analyse the results. This is just like the report card, you have gone through in your childhood days. The report card allows you to know, in which subjects you have scored well and in which subjects you were weak. Likewise analysing your email campaign reports show you clearly where you have done mistake and in which step you have done well. In Email marketing campaigns, tracki...

When you are expecting to see your results eagerly and wait to know your open rates, if you find your score with high bounce rates rather than open rates, how frustrating it is? What to do about that bounce rates? How to rectify them? For all these questions, here are the 5 simple guidelines to reduce your bounce rates which will increase your deliverability results. Begin with a high standard sign up formIt is necessary to create a good signup form where you will be able to get necessary info...

The main reason for the companies to start email marketing is that, it is cost effective process and the returns are high. Email marketing is considered to the most profitable business when performed in an authentic way. There are certain criteria to be followed in email marketing for attaining desired ROI. The most commonly asked question is what should I need to do to improve sales ratio? How to improve ROI? How to keep up reputation? Is my content good? How about the layouts and designs? Al...

Email marketing is a commercial message or information conveyed to a group of prospective customers using email. In other words every email sent to the client for the purpose of business or sales should be considered as email marketing. This is the most updated and evolutionary aspect which is grown up in a massive stage recently. Email marketing has been adopted by almost all companies due to its cost efficiency and high ROI numbers. But there is another question. How to increase the effectiv...

Colours are a blessing to humans from God. You might have heard your elders bless with words like; you have a bright future. Let your life be filled with colours and so on. But what do colours do exactly? They are everywhere, you see something they are colours, when you close your eyes, and there are colours. Dark also resembles colour Black. Likewise everywhere, anywhere and everything is made of colour. This is the root cause why digital marketers want to have a better idea on colours to at...

If you ask any digital marketers, what is the ultimate key to success? They all come up with a standard answer – grow your list or build a resourceful list. But how to increase permission based list? For this you don’t have to do magic, only thing is that you need to know certain important things to capitalize on email features to grow your customers and to generate good list and business. Let us have a look from the basics to get refreshed. Simplify your email subscription formTh...

Email marketing is the most effective and profitable process when performed in a perfect manner. But most of marketers would think that it to be simple and proceed with the process without following the guidelines and checklist taking into considerations where you land with more bounce rates, and spam rates which will bring your reputation to the down line and business to the bottom line. What does the word expert mean?The word expert mean, a person who is highly skilful in a particular subje...

Not only email marketers, every business wants to get more profit or to do more business in terms of sales. That would be the ultimate goal of all small scale and large scale businesses. But how would it be possible? Upselling, what does it mean? The easiest way to increase sales is to sell to your existing customers. As they have experienced or tasted your brand, they know who you are and what you are when they first opened their wallet. They started trusting you from the first purchase itself...

Hitting the send button to publish a quality email requires a lot of skill and work and we all love our subscribers who opt-in to stay with us and to read each and every email regularly. But practically it will not work. Naturally at some point of time a subscriber wants to leave your email database. This question is not easy to handle and at the same time this is not a difficult task to leave and to move forward. At this point of time, how would an email marketer can handle it? Simple - Using ...

Each and every day, each and every step, we are well habituated to use technology. Thanks to the technical resources for such vast advancements in email marketing software. With such successful email marketing tactics, still mistakes are regularly made. Even though you are aware of in and out of email marketing techniques, you are likely to make at least one mistake at some point of time in your campaigns. But how well you and your organisation deals with such mistakes and how well you respond ...

In today's world, email communication is the fastest growing channel. The most important boon is the email which serves as the medium of communication for all commercial messages to thousands of people at a time or even more. But at the same time this has become a stressful job for many professional email marketers as their big picture is being held up with giant ISPs filtering procedures. While we all know the cost effectiveness and efficiency of email communication, still we are unable to swi...

1) Ask prior permission: Before adding someone to your email list, ask for prior permission or send your readers a friendly request greetings or e-card. 2) Make your readers to feel that your email contain something valuable and really helpful for them by subscribing it. 3) Use your website to promote newsletter campaigns, make them know that you have put your reputation on the line. 4) Avoid too many formal procedures, make sign up procedure simple. 5) Be trustworthy, let your customers ...

Social media and email marketing are the two giant strategies which make people to argue, debate over the value and strength. It is true and it is accepted that no one can hate social media as the entire world revolves around it. Social media is considered to be the tool of future generation which will have our babies as its slaves. It might be great in value and strength but one should have it in their business if it makes any sense and good. Just for name sake if you try involving with social...

You all know of sure, studying in the early age and writing out exams for what? For results. How we scored in exam not only matters but also how we get settled in life after that matters. Likewise making you to know all important things like genuine list, enriched content, proper sending techniques, all means to be for one thing. That is attaining excellent results, ultimately to increase profits. For these things just follow the below explained steps. Logical Call to Action:If you really want...

Email marketing is the most advanced and fast growing marketing strategy to reach customers via electronic mail. Email marketing is not about a text message, it is more than that. It gives a lavish texture and good flavour for your product or service by providing media formats or graphical representations like images along with the commercial message. Nowadays even expert marketers are into email marketing for creating a brand image, build customer loyalty, converting customers into potential o...

In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.

When an email is routed to the spam folder instead of the inbox. Bulking can occur because of improper authentication, content resembling spam, or something in your infrastructure’s history causing concern.

How subscribers respond to the content you’re sending. Are they regularly opening your email and clicking your links? If they’re engaging with the content, your reputation and deliverability will improve. If they’re not engaging and are deleting, marking as spam, or unsubscribing then your reputation will drop and affect your overall deliverability.

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts.

As we all know, Email marketing is the cost effective process to reach your prospective subscribers but it is a two way channel. If you find difficulty in reaching your subscribers as a sender in the name of spam, then your readers would also encounter the same problem with their own circumstances prohibiting in receiving your email campaigns. In this article, we shall discuss some tips on how to overcome such spam issues and to make sure that your emails land in subscriber's inbox. Make a ri...