What makes you happy? This is answerable, because you know your interests and would able to judge which makes you to feel happy almost. What about your subscribers? What makes them happy? This not easily answered, as it is not known what interests them and what makes them to be happy. One answer flashes in our minds about the above asked questions is Email. Yes you have done enough to get attention of your clients to open your emails, read it and to subscribe it. But is this the one which makes...

When you are clear with the fact that email marketing will help you in expanding your business and when you put up all your creative ideas and worked for hours in getting your segmentation strategies set right in crafting a killer email copy. Then do you think that this amount of work is enough for expanding your business scale? Yes. But neglecting the email subject line part will bring you down the line by landing your newsletters in junk or spam folder. Email subject lines are not only the ...