What makes you happy? This is answerable, because you know your interests and would able to judge which makes you to feel happy almost. What about your subscribers? What makes them happy? This not easily answered, as it is not known what interests them and what makes them to be happy. One answer flashes in our minds about the above asked questions is Email. Yes you have done enough to get attention of your clients to open your emails, read it and to subscribe it. But is this the one which makes...

If you ask any digital marketers, what is the ultimate key to success? They all come up with a standard answer – grow your list or build a resourceful list. But how to increase permission based list? For this you don’t have to do magic, only thing is that you need to know certain important things to capitalize on email features to grow your customers and to generate good list and business. Let us have a look from the basics to get refreshed. Simplify your email subscription formTh...

Communication is a vast subject to discuss about. In great old days, one to one communication - where a message is conveyed only between two persons, later letters, land phones, mobiles and now emails. Technology has made people to live more comfortably. Nowadays emails are the best communication channel where a message is conveyed from one to many - nearly ten, hundreds, thousands and even more. But again this number is limited by giant ISPs like Gmail, Yahoo and Hotmail to improve their servi...

When and how often to send emails to subscribers? This is the most common and unanswerable question in email marketing. It is the most problematic step in email marketing where email marketers could not be able to decide as when and how would be beneficial for them as well and for their subscribers. But there are certain patterns to interest your subscribers in order to achieve good sales score. Plan a schedule and stick to itInitially plan a schedule as when to send, what to send and how to s...

As an email marketer, you should know the value of relationship and how to maintain it with your subscribers. Relationship with your subscriber has started just like a proposal of a date. When you asked them for a date, they readily accepted it, blushed when you send them any surprise emails. Felt happy with offers and discounts. Counted on you for solutions and waited for your helping hand. Your personalization messages made them to feel that you are there for them in need and so on. Everythin...