Why are you conducting email marketing campaigns? Naturally this is simply answered, you want response or conversions. But how this is achieved? This is also simple, by employing perfect and immediate "Call to Action button". Amazing! Isn't it? How the simple small button does wonders in achieving your goals. It is simple: Anything or everything starts from one. What is Call to Action (CTA)?This is a button or link, that you place on your newsletter for your clients to make them become active...

When you are expecting to see your results eagerly and wait to know your open rates, if you find your score with high bounce rates rather than open rates, how frustrating it is? What to do about that bounce rates? How to rectify them? For all these questions, here are the 5 simple guidelines to reduce your bounce rates which will increase your deliverability results. Begin with a high standard sign up formIt is necessary to create a good signup form where you will be able to get necessary info...

We all know email is the most excellent communication channel. Nowadays email marketing campaigns have gained lot more importance in sales and marketing fields. Newsletters are the cost effective source to reach your clients. But it is a big responsibility on your shoulders. People won’t give their email address just like that. If you want to be successful in newsletter then here is the key. Your newsletter may contain what and all you want to convey to your readers. But while sketching ...

If you ask any digital marketers, what is the ultimate key to success? They all come up with a standard answer – grow your list or build a resourceful list. But how to increase permission based list? For this you don’t have to do magic, only thing is that you need to know certain important things to capitalize on email features to grow your customers and to generate good list and business. Let us have a look from the basics to get refreshed. Simplify your email subscription formTh...

We are in a world of technology; the technology lovers always have a specific place for mobiles in their world. Since mobiles play an important role in your day to day life, almost all time taking operations like shopping, banking, paying bills, checking mails etc are being done in seconds. Really thank the creative people. Now this is the turn for digital marketers to prove what wonders can be done by them to lead a successful mobile campaign. Targeting interactive posters:Mobile users have d...

Let's talk about the issue first, how many emails do you receive in a day and how many of them you normally have a glance and how many of them you generally delete or send to trash folder? Now clear it off, how many you open and how many you read and how many you click on the link? Email marketing is the most expanding industry or channel these days. Email marketing is the best to introduce marketers to buyers and capable of driving sales. But the most important is that your email campaigns sho...

Email subject lines and the content makes up the email body, they are first eye catchers of your email campaigns to make your customers to respond to your call to actions. To make them to act, you need not to do magic. The simple rule is to keep your content short, simple, valuable and especially devoid of spam words or anything that triggers spam. While writing the email content don't extravagate it, make it to the point and relevant to target specific group of audience. Because it is not you ...