We are discussing about the technical terms and innovations of Email Marketing. The most specific term related to email marketing is the FBL. Many of us have not heard about this term FBL, but if you want your seed (email) to grow, flourish and to give fruits (business) then let’s gain an understanding of FBL to water it. To understand FBL initially, put yourself in customers or readers shoes. As a user when you don’t want to receive any marketing or promotional emails, you just cl...

A feedback loop (FBL), sometimes called a complaint feedback loop, is an inter-organizational form of feedback by which a Mailbox Provider (MP) forwards the complaints originating from their users to the sender's organizations.

Take a step back to learn about the basic email terms and frameworks which plays an important role in email delivery toolkit: Feedback loop. We will discuss what it is exactly and what does it do? This is a service offered by ISPs, when a subscriber hits the spam button or mark an email as spam then it reports a complaint to that of senders. It keeps up the major hand in helping the senders to maintain a clean list. Senders should use such service to know about their subscriber's complaints a...