Not only email marketers, every business wants to get more profit or to do more business in terms of sales. That would be the ultimate goal of all small scale and large scale businesses. But how would it be possible? Upselling, what does it mean? The easiest way to increase sales is to sell to your existing customers. As they have experienced or tasted your brand, they know who you are and what you are when they first opened their wallet. They started trusting you from the first purchase itself...

Email deliverability, inbox placement, subscriber engagement rates and all these terms we have heard and read but not sure of how they work. What they are up to in email marketing? The process in which an email travels from the sender to the subscriber's inbox is quite different in great old days. The giant ISPs like Google, Hotmail and Yahoo have changed the way of evaluating the efficiency of email campaigns with engagement rates and behaviour of the customers instead of evaluating the effici...

As an email marketer, you should know the value of relationship and how to maintain it with your subscribers. Relationship with your subscriber has started just like a proposal of a date. When you asked them for a date, they readily accepted it, blushed when you send them any surprise emails. Felt happy with offers and discounts. Counted on you for solutions and waited for your helping hand. Your personalization messages made them to feel that you are there for them in need and so on. Everythin...

How subscribers respond to the content you’re sending. Are they regularly opening your email and clicking your links? If they’re engaging with the content, your reputation and deliverability will improve. If they’re not engaging and are deleting, marking as spam, or unsubscribing then your reputation will drop and affect your overall deliverability.