The content of the email provides the communication or message. Email receivers have cracked down on malicious communication from spammers, such as phishing, malware and virus distribution, or scams, by implementing robust content filters. These content filters perform automated reviews of email content to look for unwanted email. Technically savvy users rely on open source content filters like the Apache Spam Assassin. Enterprises are more likely to rely on content filters like Google’s ...

In spite all of the rising demand given to social media, digital media and news paper over the past few years, the hard-core marketing source of the most internet marketing campaign is still reminds us about email. It remains the most widely used form of corporate communication and is a channel that almost all marketers are familiar with. Email marketing is usually claimed to be an incredible way of effective marketing tactic. Despite of this familiar part, most marketers have yet to perfect th...

The main reason for the companies to start email marketing is that, it is cost effective process and the returns are high. Email marketing is considered to the most profitable business when performed in an authentic way. There are certain criteria to be followed in email marketing for attaining desired ROI. The most commonly asked question is what should I need to do to improve sales ratio? How to improve ROI? How to keep up reputation? Is my content good? How about the layouts and designs? Al...

Have you ever thought why birthday campaigns should be a part of email marketing? Because they work, we all love to celebrate birthdays. When we hear someone wishing us on our birthday, really we feel happy. When someone gifts us something on your birthday, really we get surprised. When we get any special offers to show privilege, really our happiness will reach the sky. This is why birthday campaigns should be a part of email marketing. It is all about pampering your clients. Birthday campaign...

Let's talk about the issue first, how many emails do you receive in a day and how many of them you normally have a glance and how many of them you generally delete or send to trash folder? Now clear it off, how many you open and how many you read and how many you click on the link? Email marketing is the most expanding industry or channel these days. Email marketing is the best to introduce marketers to buyers and capable of driving sales. But the most important is that your email campaigns sho...

An email you send to your list. Each bulk email that is sent to the list is considered a separate campaign. Unlike an advertising campaign that can include dozens of ads and take place over the course of months, MailGoes' campaigns are a single instance.

Each email campaign results are shown in the format of graphical reports and a back-end reporting tool access will be provided to you. You can login to our control panel and can observe instant reports available for all your campaigns.

Email campaigns can be designed with either HTML – Hypertext Markup Language or Plain text formats. HTML formatted emails looks more of email newsletters or promotions that we see in our inboxes. Emails when formatted with colours, images, layouts, tables and links is naturally an HTML email. Plain text emails, the name itself tells us that the emails composed with more of simple text without any additional special effects. The emails communicated among the employees of an organisation or...