Your email marketing campaigns’ performance entirely depends up on the email deliverability. Again email deliverability is influenced by many factors, like genuine list, proper signing, relevant and enriched content, less spam rates and bounce rates have healthy hand in making up your reputation. When ISPs notice you as an licensed sender, that is where your reputation lies. Once the user or the reader receives your email, it is understood that you have send them something to provide the...

The Domain Name System (DNS) is a hierarchical distributed naming system for computers, services, or any resource connected to the Internet or a private network. It associates various information with domain names assigned to each of the participating entities.

A blacklist is a publicly available list or a database which is used by the receiver servers commonly to identify the spammer. The receiver server obtains the information to check the reputation score of a particular IP address. Based upon this information the receiver decides to accept or to reject the email messages. There are many more reputable or branded blacklist services which are commonly used by the giant ISPs. Hence in order to avoid all such issues keep your email list clean and he...

Free email service providers like AOL, Yahoo and Gmail have come up with sudden and efficient reject policies in order to safeguard their email user privacy policy and to prevent email spoofing, phishing and fraudulent emails. Due to sudden changes we suggest you to send email campaigns from the email address of your own registered domain. If you have not thought of it till now, think of it as soon as possible. When you send your email campaigns from your own "From address" then they will look...