Let's talk about the issue first, how many emails do you receive in a day and how many of them you normally have a glance and how many of them you generally delete or send to trash folder? Now clear it off, how many you open and how many you read and how many you click on the link? Email marketing is the most expanding industry or channel these days. Email marketing is the best to introduce marketers to buyers and capable of driving sales. But the most important is that your email campaigns sho...

Your Total Conversions is number of people who did whatever it is defined as converting (email newsletter, made a purchase, and so on). To get your Conversion Rate, you divide the above total number of conversions by the number of visitors to your site.