Your Total Conversions is number of people who did whatever it is defined as converting (email newsletter, made a purchase, and so on). To get your Conversion Rate, you divide the above total number of conversions by the number of visitors to your site.
Want to have a trail run for your campaign? Do you want to test the quality of the service we offer? One of our customer advisers will call you to discuss about your requirement and set up a free trail account for you.