Not only email marketers, every business wants to get more profit or to do more business in terms of sales. That would be the ultimate goal of all small scale and large scale businesses. But how would it be possible? Upselling, what does it mean? The easiest way to increase sales is to sell to your existing customers. As they have experienced or tasted your brand, they know who you are and what you are when they first opened their wallet. They started trusting you from the first purchase itself...

Nowadays customers have their inbox full with emails, email campaigns, junk or any wanted information with very high expectations. To grab their attention towards the one in your hand is not impossible but you should know how to make it possible. It can be done with one word called "PERSONALIZATION". This is a key to trigger for successful email campaigns. So, what are we waiting for? Here are some of the sure ways to use personalization that will drive your sales score in email marketing. Ma...

The first step that email marketers have to do is to create a genuine list of customers. The list should be in such a way that you can rely on it. Not only this, have proofs of your interested customers email addresses to make sure from where you pick them. This is a general question by all, of how to raise authentic email list? Simply go through the points described below. Take prior consentDon’t get afraid, you are not told to perform magic; simply take prior permission from the clien...

1) Ask prior permission: Before adding someone to your email list, ask for prior permission or send your readers a friendly request greetings or e-card. 2) Make your readers to feel that your email contain something valuable and really helpful for them by subscribing it. 3) Use your website to promote newsletter campaigns, make them know that you have put your reputation on the line. 4) Avoid too many formal procedures, make sign up procedure simple. 5) Be trustworthy, let your customers ...