Design some efficient tools to check your email campaigns whether it lands in the inbox or in the junk folder. The best option to check your campaign efficiency is to run a spam check before hitting the send button. Generally most email accounts have content filters where they are capable of identifying legitimate and illegitimate senders. They rarely results in false positives where your legitimate email campaigns are send to spam folder. But this is very low in occurrence. In addition each a...

SpamAssassin is a word which is capable of arising many more questions in email marketing. It is labelled as the most popular tool in content filtering. It is adopted by all smaller, larger ISPs and individual domains to eliminate unwanted emails to pass through their server. We often want to know what a good SpamAssassin score is and how to get it to zero? So that the email messages won't get land in the spam or junk folder and don't trigger false positives. A good SpamAssassin score is bel...