We the digital marketers are effectively involved in email marketing services. One of the advantages of using Mail Goes email marketing service is its ability to provide valuable information to the customers; this is the positive interaction data which allows you to see the effectiveness of your campaigns. But it is necessary for you to know the negative rates of your campaign to know your caliber and to improve the desired results. One particular metric to be concerned from the negative track...

A soft bounce is an e-mail message that gets as far as the recipient's mail server but is bounced back undelivered before it gets to the intended recipient. A soft bounce might occur because the recipient's inbox is full.

An email bounce refers to non-delivery of your email campaigns to your subscriber inbox. When a subscriber rejects your email message then it is called as a bounce. There are two types bounce depending upon the reason it bounced. Soft and Hard Bounce - these are the terms which are more important in email marketing to carry out effectively. It is highly important to check with these rates to know whether your campaigns are in your subscriber inbox. Hard Bounce:Hard bounce occur when your email...