It is very often that email marketers face delivery problem and seek for best email practices for their campaigns. ISPs use different spam filters to keep their customers' inbox clean. There are no standard rules that all ISPs follow. Each ISP defines their own set of rules and applies new algorithms intelligently to combat spam. Following best email practices gives you success in delving emails to your customers’ inbox. Here are some of the basic guidelines you have to follow for better...

Also called a spam or bulk folder, where email messages that various filters determine to be of lesser value are collected so that they do not arrive at the inbox but are still accessible to the recipient.