A shortcut method to improve your email delivery rates is by incorporating SPF and DKIM into your DNS settings. This conveys your subscribers that you have authorized MailGoes to send your campaigns on behalf of you. With this your email campaigns are in safe hands where your email campaigns will not get marked as spam as your email campaigns are sent from an IP address of MailGoes. In this article we will discuss about the following: Authentication process of SPF and DKIM How to setup SPF...

Email authentication refers to technical standards that help ISPs and other receivers validate the identity of an email sender. There are three authentication standards in use: SPF developed by AOL, Sender ID developed by Microsoft and DKIM developed by Yahoo!.

An SPF record is a type of Domain Name Service (DNS) record that identifies which mail servers are permitted to send email on behalf of your domain. The purpose of an SPF record is to prevent spammers from sending messages with forged From addresses at your domain.