Topic: domain reputation

Difference between IP Reputation and Domain Reputation

Your email marketing campaigns’ performance entirely depends up on the email deliverability. Again email deliverability is influenced by many factors, like genuine list, proper signing, relevant and enriched content, less spam rates and bounce rates have healthy hand in making up your reputation. When ISPs notice you as an licensed sender, that is where your reputation lies. Once the user or the reader receives your email, it is understood that you have send them something to provide the...