Detailed explanation of IP Pool:When your account rating is 3 and want to send email marketing newsletter to the clients, then you are grouped with sender reputation and sending mail type. Since your account rating is 3, your grouped sender account reputation will be 3 and will send email marketing newsletter. Yours and other sending account will be similar only. Hence it is necessary for you maintain good ratings so that you can have better pools. Email Volume:When you send email newsletter v...

The use of an IP address for one client or department’s traffic. No other traffic is sent over a dedicated IP.

A group of IPs used for multiple clients. All of the traffic is spread across multiple IPs because the sending volume is not appropriate for a dedicated IP.