Why are you conducting email marketing campaigns? Naturally this is simply answered, you want response or conversions. But how this is achieved? This is also simple, by employing perfect and immediate "Call to Action button". Amazing! Isn't it? How the simple small button does wonders in achieving your goals. It is simple: Anything or everything starts from one. What is Call to Action (CTA)?This is a button or link, that you place on your newsletter for your clients to make them become active...