Topic: bounce

Soft Bounces vs Hard Bounces

We the digital marketers are effectively involved in email marketing services. One of the advantages of using Mail Goes email marketing service is its ability to provide valuable information to the customers; this is the positive interaction data which allows you to see the effectiveness of your campaigns. But it is necessary for you to know the negative rates of your campaign to know your caliber and to improve the desired results. One particular metric to be concerned from the negative track...

Simple guidelines to reduce bounce rates

When you are expecting to see your results eagerly and wait to know your open rates, if you find your score with high bounce rates rather than open rates, how frustrating it is? What to do about that bounce rates? How to rectify them? For all these questions, here are the 5 simple guidelines to reduce your bounce rates which will increase your deliverability results. Begin with a high standard sign up formIt is necessary to create a good signup form where you will be able to get necessary info...

How bounce rates impact your email deliverability

When you have opened this article to read, it clearly shows that you are suffering with high bounce rates and now you want to reduce it. When you send your email campaigns to their destination point - client's inbox, some of them bounce back due to lack of space or client's inbox might be full or receiver's mailbox might encounter delivery issues or email address is inactive or email does not really exists and many more. High bounce rates impact negatively for your email campaigns as well as ...

Hard bounce

A hard bounce is an e-mail message that has been returned to the sender because the recipient's address is invalid. A hard bounce might occur because the domain name doesn't exist or because the recipient is unknown.

Soft bounce

A soft bounce is an e-mail message that gets as far as the recipient's mail server but is bounced back undelivered before it gets to the intended recipient. A soft bounce might occur because the recipient's inbox is full.


When an email message cannot be delivered to an email address, it's called a bounce. There are lots of different reasons why emails bounce so, when it happens, a "return to sender" message is sent from the recipient's mail server to explain why.

How Soft and Hard Bounces are managed?

An email bounce refers to non-delivery of your email campaigns to your subscriber inbox. When a subscriber rejects your email message then it is called as a bounce. There are two types bounce depending upon the reason it bounced. Soft and Hard Bounce - these are the terms which are more important in email marketing to carry out effectively. It is highly important to check with these rates to know whether your campaigns are in your subscriber inbox. Hard Bounce:Hard bounce occur when your email...