Email marketing is the most cost effective method adopted in marketing field. This is achieved successfully only when your emails reach the inboxes of your clients. If it is not so, then it is waste of time and money. Email deliverability is the most important key point and the first step to attain results or sales. You have learnt enough about making an email newsletter to be interested for the customer. When it is not delivered to check your results then there is no point in spending time and resources. We shall discuss for successful email deliverability.
Share information with interested customers
The easiest way to communicate with your interested clients is to remove uninterested clients from your list. So while promoting your emails to all of them, provide unsubscribe button or link clearly in your newsletter for the uninterested clients. Otherwise the customers might get irritated and put your emails in the spam folder.
Put your unsubscribe button or link more prominent to the clients to perform the action sharply. It is up to you to decide where is the more efficient place for the clients to see the link or button either at the top or at the bottom of your newsletter. This will naturally decrease your spam rates and from spamming. You can even design a "good bye" message on the unsubscribe page to separate the subscribers actively.
Wash out your old and outdated list
Increasing in bounce rates and spam rates don’t attain any good results. If you are sending your email newsletter to the accounts which are no longer exists or to the clients who are not really interested in you then it is sure for you to land up with high bounce rates and spam rates. To attain desired sales ratio, it is highly essential for you to maintain good, clean and hygienic list.
These are three steps to follow to maintain a clean list.
Clear your hard bounce list: The hard bounce occurs when you send newsletter to the email address which is closed or does not exist.
Make sure to work on the soft bounce list as early as possible: This occurs if the recipient’s inbox is full or temporarily disabled due to various reasons like server down, server’s DNS records not found and etc.
Regularly keep segmenting your general list to test and to work out the best.
Wash out or re-engage inactive users
The last secret to improve your email deliverability is by removing your inactive subscribers from your list or by creating reengage or reactive campaigns.
Keep on segmenting your list based on several factors like age, gender, hobbies, location etc. Once in few months perform this segmentation process depending up on the growth of your list. Don't make it too long, keep working on it.
For those who open your emails:
1) You can segment your list based on the customer’s interest and prepare separate content to attract clients and see what works for you the best.
2) Segment your list and provide different CTA and see how wonders happen.
But for those who are least bothered to open your emails for a certain span, segment them and offer them any existing offers and analyse the results. Still not interested, then remove their address and bid "good bye" to them.
These are the secrets to increase your email deliverability rates, which increases your sales ratio too.