Email Marketing Blog

Detailed explanation of IP Pool:When your account rating is 3 and want to send email marketing newsletter to the clients, then you are grouped with sender reputation and sending mail type. Since your account rating is 3, your grouped sender account reputation will be 3 and will send email marketing newsletter. Yours and other sending account will be similar only. Hence it is necessary for you maintain good ratings so that you can have better pools. Email Volume:When you send email newsletter v...

We are in a world of technology; the technology lovers always have a specific place for mobiles in their world. Since mobiles play an important role in your day to day life, almost all time taking operations like shopping, banking, paying bills, checking mails etc are being done in seconds. Really thank the creative people. Now this is the turn for digital marketers to prove what wonders can be done by them to lead a successful mobile campaign. Targeting interactive posters:Mobile users have d...

You all know of sure, studying in the early age and writing out exams for what? For results. How we scored in exam not only matters but also how we get settled in life after that matters. Likewise making you to know all important things like genuine list, enriched content, proper sending techniques, all means to be for one thing. That is attaining excellent results, ultimately to increase profits. For these things just follow the below explained steps. Logical Call to Action:If you really want...

Social media and email marketing are the two giant strategies which make people to argue, debate over the value and strength. It is true and it is accepted that no one can hate social media as the entire world revolves around it. Social media is considered to be the tool of future generation which will have our babies as its slaves. It might be great in value and strength but one should have it in their business if it makes any sense and good. Just for name sake if you try involving with social...

In today's world, email communication is the fastest growing channel. The most important boon is the email which serves as the medium of communication for all commercial messages to thousands of people at a time or even more. But at the same time this has become a stressful job for many professional email marketers as their big picture is being held up with giant ISPs filtering procedures. While we all know the cost effectiveness and efficiency of email communication, still we are unable to swi...

We have talked enough about email newsletter, to give brief introduction about this - Email Newsletters are powerful communication tools for digital marketers. It performs various functions like: Gives information about you or your products to the customers. Gives detailed description of what you are up to now. Binds your relationship with them. Readers love your email newsletters, when you provide them valuable information. The first and foremost basic rule for creating any email news...

When you are clear with the fact that email marketing will help you in expanding your business and when you put up all your creative ideas and worked for hours in getting your segmentation strategies set right in crafting a killer email copy. Then do you think that this amount of work is enough for expanding your business scale? Yes. But neglecting the email subject line part will bring you down the line by landing your newsletters in junk or spam folder. Email subject lines are not only the ...

As an email marketer, you should know the value of relationship and how to maintain it with your subscribers. Relationship with your subscriber has started just like a proposal of a date. When you asked them for a date, they readily accepted it, blushed when you send them any surprise emails. Felt happy with offers and discounts. Counted on you for solutions and waited for your helping hand. Your personalization messages made them to feel that you are there for them in need and so on. Everythin...

Email marketing - the most cost effective and highly profit yielding process. Hence each and every individual likes to start their career as an email marketer. Just imagine if a boon is dedicated to email marketers, what would they ask for: Naturally - they want their email campaigns to be delivered to customers’ inbox and to receive subscriber attention. This would be the real blessing for all email marketers. As we all know that there is spam filters kept as guards by ISPs to filter ou...

What are 5 star email reputations?In the old days, "word of mouth" is considered to be most important in improving one's business. This is generally achieved by the satisfied customer recommending to their near and dear ones about their experience with a service or the product brought by them. This is one among the best options adopted to expand the business. But now, technology has invaded us and we show least interest to go out. We want the world to be at our fingertips. Likewise, thank the t...

When and how often to send emails to subscribers? This is the most common and unanswerable question in email marketing. It is the most problematic step in email marketing where email marketers could not be able to decide as when and how would be beneficial for them as well and for their subscribers. But there are certain patterns to interest your subscribers in order to achieve good sales score. Plan a schedule and stick to itInitially plan a schedule as when to send, what to send and how to s...

Communication is a vast subject to discuss about. In great old days, one to one communication - where a message is conveyed only between two persons, later letters, land phones, mobiles and now emails. Technology has made people to live more comfortably. Nowadays emails are the best communication channel where a message is conveyed from one to many - nearly ten, hundreds, thousands and even more. But again this number is limited by giant ISPs like Gmail, Yahoo and Hotmail to improve their servi...

Nowadays customers have their inbox full with emails, email campaigns, junk or any wanted information with very high expectations. To grab their attention towards the one in your hand is not impossible but you should know how to make it possible. It can be done with one word called "PERSONALIZATION". This is a key to trigger for successful email campaigns. So, what are we waiting for? Here are some of the sure ways to use personalization that will drive your sales score in email marketing. Ma...

Hitting the send button to publish a quality email requires a lot of skill and work and we all love our subscribers who opt-in to stay with us and to read each and every email regularly. But practically it will not work. Naturally at some point of time a subscriber wants to leave your email database. This question is not easy to handle and at the same time this is not a difficult task to leave and to move forward. At this point of time, how would an email marketer can handle it? Simple - Using ...

Not only email marketers, every business wants to get more profit or to do more business in terms of sales. That would be the ultimate goal of all small scale and large scale businesses. But how would it be possible? Upselling, what does it mean? The easiest way to increase sales is to sell to your existing customers. As they have experienced or tasted your brand, they know who you are and what you are when they first opened their wallet. They started trusting you from the first purchase itself...

Why are you bothered about email delivery? This is the most important key to check the fruit of your hard work. In spite of using all your creativity in making up the email newsletter to be attractive enough with formats, size and layouts and ready with engageable content, and then your newsletter not delivered to your customers. It is really heartburn news. There are several reasons for this to happen. How to take care of email delivery issues?This is often asked by many email marketers. You...

Email marketing is the most effective and profitable process when performed in a perfect manner. But most of marketers would think that it to be simple and proceed with the process without following the guidelines and checklist taking into considerations where you land with more bounce rates, and spam rates which will bring your reputation to the down line and business to the bottom line. What does the word expert mean?The word expert mean, a person who is highly skilful in a particular subje...

The most cost effective solution in this century is Email marketing, when used properly this can work as a fantastic tool in your business toolbox to achieve the desired results. This paves way to brief actions, accessing outputs and to improve your business performance by spending less time span and resources. All you need to do is to see how great your content and when to sell your product is. We, MailGoes Email Marketing have put up all our experience to guide you by sharing our knowledge a...

We all know email is the most excellent communication channel. Nowadays email marketing campaigns have gained lot more importance in sales and marketing fields. Newsletters are the cost effective source to reach your clients. But it is a big responsibility on your shoulders. People won’t give their email address just like that. If you want to be successful in newsletter then here is the key. Your newsletter may contain what and all you want to convey to your readers. But while sketching ...

When you are expecting to see your results eagerly and wait to know your open rates, if you find your score with high bounce rates rather than open rates, how frustrating it is? What to do about that bounce rates? How to rectify them? For all these questions, here are the 5 simple guidelines to reduce your bounce rates which will increase your deliverability results. Begin with a high standard sign up formIt is necessary to create a good signup form where you will be able to get necessary info...

Generally in old fashioned days, messages are conveyed one to one. But now a days using email marketing as a broadcasting channel messages are conveyed from one to many (tens, hundreds, thousands and so on). Again this number is also limited by ESP's to a certain extent, to improve service and security. Gmail and Yahoo limit their numbers because, you need to get prior permission for sending your newsletter to their clients and you need to tell them for what they are receiving your email for yo...

Email marketing is the best performing online marketing these days and this is not going to change until and unless the technology stops growing. Which is not going to happen in this decade. Email marketing is getting wider day by day with new outputs, new strategies, and with new tracking tools. But the final judgement of any email marketing campaign is the results that are the overall business done by the company. This entirely depends upon the sales. But how do you increase sales? This is ac...

Why are you conducting email marketing campaigns? Naturally this is simply answered, you want response or conversions. But how this is achieved? This is also simple, by employing perfect and immediate "Call to Action button". Amazing! Isn't it? How the simple small button does wonders in achieving your goals. It is simple: Anything or everything starts from one. What is Call to Action (CTA)?This is a button or link, that you place on your newsletter for your clients to make them become active...

Email marketing is a commercial message or information conveyed to a group of prospective customers using email. In other words every email sent to the client for the purpose of business or sales should be considered as email marketing. This is the most updated and evolutionary aspect which is grown up in a massive stage recently. Email marketing has been adopted by almost all companies due to its cost efficiency and high ROI numbers. But there is another question. How to increase the effectiv...

Now, you have learnt basics and done with your exams like sending effective emails to interested clients. It's time to analyse the results. This is just like the report card, you have gone through in your childhood days. The report card allows you to know, in which subjects you have scored well and in which subjects you were weak. Likewise analysing your email campaign reports show you clearly where you have done mistake and in which step you have done well. In Email marketing campaigns, tracki...

We are discussing about the technical terms and innovations of Email Marketing. The most specific term related to email marketing is the FBL. Many of us have not heard about this term FBL, but if you want your seed (email) to grow, flourish and to give fruits (business) then let’s gain an understanding of FBL to water it. To understand FBL initially, put yourself in customers or readers shoes. As a user when you don’t want to receive any marketing or promotional emails, you just cl...

In spite all of the rising demand given to social media, digital media and news paper over the past few years, the hard-core marketing source of the most internet marketing campaign is still reminds us about email. It remains the most widely used form of corporate communication and is a channel that almost all marketers are familiar with. Email marketing is usually claimed to be an incredible way of effective marketing tactic. Despite of this familiar part, most marketers have yet to perfect th...

Have you ever thought about how and why email gets delivered? Deliverability refers to the likelihood that an email message you send will actually arrive at its intended destination. Emails don’t always make it to the intended recipient’s inbox. They can be delivered to the junk folder (sometimes referred to as the spam folder), rejected by the receiver’s email infrastructure (usually in the form of a bounce), or disappear altogether (for example, when the receiving system dro...

There are many guidelines available oneline to help your bulk email campaign. Following are some of the tips that help you while sending mass email to your customes. The list is not limited to the below points, but we canfind out other tips on other blog posts of this site. 1) All bulk messages you send must be formatted according to RFC 2822 SMTPstandards and, if using HTML, w3.org standards. 2) Messages should indicate that they are bulk mail, using the 'Precedence:bulk' header field. 3) A...

Are you delivering your emails directly to your customers' inbox? Not sure? Then cotinue reading further this article. We have some tips to guide you and improve inbox deliverabiilty. Remove bounced emails from your list Monitor your email campaigns reguarly and check the percentage of email bounces of your campaigns. High bounce rate will not yield any result to you but it will even impact your overall deliverability rate. When email is not delivered to an address, it willbounce back to "Rep...