We have talked enough about email newsletter, to give brief introduction about this - Email Newsletters are powerful communication tools for digital marketers. It performs various functions like:
- Gives information about you or your products to the customers.
- Gives detailed description of what you are up to now.
- Binds your relationship with them.
- Readers love your email newsletters, when you provide them valuable information.
The first and foremost basic rule for creating any email newsletter is that, it should make the readers feel interesting while reading it. This can be achieved by various factors, which we have discussed earlier like simple and detailed informative content, personalization, use of visuals and so on. But in creating a newsletter, it is not only important to craft proper content, but layouts and designing the template in email newsletter also play a major part in creating dignified newsletters. You can design your email newsletter either in HTML format or in plain text format. We shall discuss about this to understand better.
What is HTML email newsletter?
HTML email newsletter is an email template that is designed or formatted using colours, visuals or animations, tables, columns, links and etc.
What is a Plain Text email newsletter?
This is a simple email newsletter with regular plain text. In other words, it does not consists any visuals, colours as said before.
Generally, digital marketers use HTML format to create an effective and elegant email newsletter. But there are certain priorities where Plain Text email newsletters are used. Today's talk is, creating a HTML email newsletters are best welcome by almost all email programs and email clients such as Microsoft outlook 2007, Apple, Gmail, Hotmail and Yahoo.
Similar but differentiated HTML tables:
For creating HTML emails, almost all email programs use HTML tables as theirs framework. Making tables the framework, then it is essential for you to write your own HTML codes for more likelihood. Don't overload it and while using too many tables makes your newsletter clumsy and hence keep the codes simple for simplification purpose. Adobe Dreamweaver, GoLive are best in the industry for developing HTML emails.
Employ inline CSS in the email newsletter:
CSS are Cascading Style Sheets, as full form of it explains that they are generally used to give style and layouts to your email newsletters. This is a part of your email newsletter, but certain programs remove this and doing so, your newsletter appears as scrap on the reader's screen. Make sure that this is inline in your newsletters. It is better to write your own inline within your markup.
We know writing CSS inline consumes time. Keeping this in mind, MailGoes provides various pre-designed HTML templates that allow you to select, modify content and quickly send news letters.
Arrangement: CSS Attributes:
There are two attributes of CSS form, Margin and Padding.
Margin: To define simply, it sets the border of your email newsletter.
Padding: This is used to generate space of the newsletter content. It also sets the white space between the content words and the border.
But these attributes are not supported by almost all programs, for this it is better to use spacer.gif. It is the best way to avoid the use of CSS attributes in formatting your HTML newsletter.
Set the width of HTML newsletter:
You cannot assume to set width of your email newsletter, due to email clients like Hotmail, Yahoo evidently figure it out and reserves it for their signed members, like the Gmail performs.
Formal width of HTML newsletter:
What is the idle width of HTML newsletter? You probably have noticed that, you won't scroll from side to side in reading your emails nor does your readers. This can be achieved by designing a HTML newsletter with a fixed width against a fluid layout.
The fixed display width of most email clients (Yahoo, Hotmail and Gmail etc) varies from 550 to 600 pixels depending upon the reader's display settings. Follow this strictly for your clients to read your email newsletters comfortably.
Formal height of an HTML newsletter:
The formal height is about 400 to 700 pixels, depending upon the content designed by you. This is how importantly told that the most important lines of your subject should occupy the top position and rest at the bottom.
These are brief and enriched points to take into account while creating an elegant HTML email newsletter for better occupancy in your reader's inbox.